Bengaluru, Karnataka, India
I lead the International markets charter in the India South Asia team of Uber. This includes Sri Lanka, Bangladesh and new countries in this region as we launch. I belong to Lucknow, capital of the largest state in India and have fond memories of the two places I studied in : BITS Pilani and XLRI Jamshedpur for they made me believe in the power of possibility. Three personal experiences which shaped me while growing up - the precision and discipline from my days as a national-level rifle shooter, my incessant love for books fuelling my curiosity, and an ambition which stems from an ever-present gratitude for opportunities life has brought my way. Three professional experiences which have made me who I am 1) The Retail Odyssey: Managing over 130 retail stores across North India, I delved into the heart of business, understanding the pulse of diverse franchises and 500+ store staff 2) The Apprenticeship: Shadowing the CEO of the country’s largest fashion apparel company for nearly three years was akin to a masterclass in leadership and strategy 3) The Tech Transition: Embracing the dynamic world of technology with Uber, I navigate new challenges daily, buoyed by a fantastic team by my side! On most days, I look forward to my daily time-outs for journalling, reading and playing with my high energy toddler who keeps me on my toes. On off days, the occasional sugar hit. I believe in the magic of conversations, sometimes finding them in the most unexpected places. Life, for me, is about striving with a smile, growing not just older but wiser with each passing year.
- PnL responsibility of South Asia International Markets for Uber [Sri Lanka, Bangladesh & now Nepal] - Sri Lanka and Bangladesh Markets have been live for Uber for last ~10 years - Responsible for launching Uber in new countries in South Asia [under wraps for now] - Leading a diverse multi-country team based out of Colombo and Dhaka Skills- Business Growth, PnL Ownership, Business turnaround, Zero to One New Market Launch
As a customer of Uber products, you can experience the following visible changes as result of the projects we drove over the last few years 1) Bangalore Black Zone ~ now a significant contribution to experience and revenue gain 2) Bombay New Uber Zone [T2] ~ A step-up experience upgrade 3) Pune Airport Curbside and lounge experience ~ terminal exit pick up versus 500 m walk 4) Pin product across multiple new India airports 5) Stations - airport like partnerships across multiple new railway stations [Ahmedabad, Howrah, Hyderabad SCR etc] - Part of Business leadership in India & South Asia - P&L Owner for Uber trips to and from high demand Geos such as airports, stations, venues and events - Category management - both top & bottom line - Strategic priorities and relationships - Customer experience - in app & on-ground - Operational excellence - pick up experiences - Product Roll-outs - anything airports, venues Other positions - - Part of Uber's IC - India team of Women @ Uber - Global Board of Parents @ Uber - Global Task Force on Partner Management for airports
Handling Premium Category in addition to Airports [Reserve, Premier, Go Sedan, XL and Uber for Business]
Category Management for Airports & Places Airports was a $200M+ category pre-covid and it includes all Uber trips to and from Airports * PnL Ownership of business including * ~ Marketplace management (Pricing) ~ Operations & Experience on ground (Operations, SOPs, Team Management) ~ Rider CRM for Airports ~ Driver Partner engagement & incentives for Airports ~ Airport Product Rollout in India & South Asia ~ Airport relationships Management
Working with the CEO of India's largest Fashion brands (Louis Philippe, Van Heusen, Allen Solly, Peter England, American Eagle, Forever 21, The Collective, Polo Ralph Lauren, Simon Carter, Ted Baker, Hackett, Fred Perry) to drive execution of strategic initiatives. TLDR- SHADOW CEO ROLE for Peace time - Creating the operating plan of the organization and ensuring it’s timely execution; Post Covid Response (War time) - closely working with the leadership team in the VUCA world by ensuring speedy response to new opportunities, cost rationalization, cash conservation and inventory management 1. Responsible for creation of the Operating plan for the organization: identifying key opportunities and priorities for all brands and functions to arrive at an overall Operating Plan broken down to initiatives, goals, time and action planning 2. Ensuring execution of Operating plan: driving monthly, weekly cadence of reviews, problem solving and unlocking growth 3. Deep - diving into strategic areas of interest - Growth & Expansion: New models and formats of profitable retail expansion - Digital Initiatives: Drive Strategic Partnerships & Tie-ups, Hyperlocal e-commerce, Brand Websites, Marketplace 4. Post COVID Organizational Response - Cost control measures - Cash Conservation efforts - New Product Development with relevant and timely consumer insights (Masks, Coveralls, PPEs) 5. Special Project - Part of the team, which drove "Digital Trade Show" - India's first apparel company to move to a fast fashion model (From 2 Seasons to a 12 Seasons way of working)
• Business Head for 135+ (June 2018) Exclusive Brand Outlets for Van Heusen, Louis Phillipe, Allen Solly & Planet Fashion • Responsible for 120 crore PnL for Franchisee (Buy & Sell) Model Stores for whole of North India (8 states) --Responsible for buying and merchandising of stores, (trade show and in season buy) -Led a team of 8 MDP retail managers to manage the store operations & staff for a total of 1500+ store staff -Started the franchisee engagement activities - B&S premiere league, AFS Olympics, and AFS Got Talent! With Participation of 200+ people -No of stores increased from 95 to 135 ~120 crores of revenue handled, increased by 30%
Stint Title 1: Sales Turnaround in Linen Club, Domestic Textiles, Mumbai Key Deliverables: - Completed end to end roll out and implementation of Staff training program, created Stores Staff SOPs - Detailed road map for 12 stores based on hypothesis sheet and PNL - Analysis on Loyalty, Customer Segmentation, Pricing, Tailoring, BTL Marketing Strategy, Stock Analysis of freshness and aging for all stores Stint Title 2 - Business Model to Increase Van Heusen Tie's Business, Madura, Bangalore Key Deliverable: - Identified right channel mix and supply chain model - Implemented pilot program for EBOs based on Pull/Push stocking - Implemented pilot in Trade with a new Tie Range, developed 30 new options catering to the local demand of Ties in North India market, went door to door selling these ties and tied up with distributors, sold 2256 ties - Implemented pilot in Marketing/staff training with I-Pad App for training and customer engagement in 200+ stores (in Process) Stint Title 3: Joined full time position of Head of Buy and Sell stores, North, Madura - Heads 100+ Exclusive Brand Outlets for Van Heusen, Louis Phillipe, Allen Solly & Planet Fashion, POC between Brands, Branch, Franchisees and Distributors - Responsible for Franchisee (Buy & Sell) Model Stores for whole of North India Stint Title 4: Changing Network Perception of Idea, Delhi Circle • Assessed the network perception of Idea in Delhi circle post launch of Idea 3G 900 Launch • Identified key triggers to positively change the perception • Recommended Marketing / Distribution /Service strategy to leverage key triggers and help change the Network perception
The objective of the project was to improve End-to-end Customer management covering all touch points and moments of truth at Birla Sunlife Insurance. Basically, i had to understand customer expectations across the journey and find ways of how to meet these expectations and in the long term exceed them. For this.. I conducted 90 primary interviews, listened to 125 customer calls, visited 7 branches, lead 1 pilot study which resulted in .. a 90 page Customer Management Handbook; of which key recommendations under implementation To add.. I Conducted soft-skils training for company's call center employees & organized a workshop on“Uplifting Service” for 35 member HQ team Thanks to which .. I wad offered a Pre placement Interview, was one among 13 PPI/PPO getters out of a total 52 summer interns