AJ Musselman

Senior CX Operations Leader | CX Ops @ Grüns

United States

About

Hi, I’m AJ, a Senior CX Operations Leader specializing in building scalable support infrastructure for high-growth DTC and CPG brands. I help companies design the systems, workflows, and team structures that turn customer support from a cost center into a competitive advantage. That means everything from helpdesk configuration and AI-driven automation to SOP design and performance reporting. With nearly two decades of experience spanning customer service, trust & safety, and CX operations, I’ve built and led support organizations across beauty, wellness, apparel, and food & beverage, from pre-launch startups to multi-brand enterprises.

Experience

  • CX Operations Manager at Grüns
    Oct 2025 - Present · 9 mos

  • Customer Experience Manager at Juice Beauty, Inc.
    2024 - 2025 · 1 yr

  • Customer Experience Manager at New Theory Ventures
    2020 - 2023 · 3 yrs

    𝐁𝐫𝐚𝐧𝐝𝐬: 𝐆𝐗𝐕𝐄 𝐁𝐲 𝐆𝐰𝐞𝐧 𝐒𝐭𝐞𝐟𝐚𝐧𝐢 𝐚𝐧𝐝 𝐒𝐄𝐋𝐅/𝐢𝐬𝐡 𝐒𝐤𝐢𝐧

  • Trust & Safety Investigations at ZipRecruiter
    2019 - 2020 · 1 yr

  • Trust & Safety Investigations at Uber
    2014 - 2018 · 4 yrs