Jeddah, Makkah, Saudi Arabia
A highly accomplished change catalyst with a track record of leading transformations across diverse industries in both the public and private sectors, I bring profound expertise in strategy execution and business process re-engineering to consistently deliver exceptional results, ensuring that operational enhancements align seamlessly with organizational objectives. With a keen focus on quality and a distinctive ability to combine strategic oversight with hands-on execution, I am dedicated to cultivating high-performance cultures that empower team members to fully realize their potential, take ownership, and achieve long-term success. Driven by a passion for transformative change, I thrive on enabling organizations to embrace ground-breaking initiatives through digital innovation, stakeholder engagement, and continuous improvement, resulting in operational efficiency and driving sustainable and scalable impact.
Cultivating a strategy-focused organization (SFO) by ensuring proper strategy alignment and cascading on a functional and individual level, defining and monitoring performance against strategic KPIs, and establishing reporting cycles and feedback loops.
Establishing the Marketing & Corporate Communications departments during Cruise Saudi’s startup phase; culminated in developing the Cruise Saudi brand, establishing its presence on the global cruise and tourism scenes, and launching two regional campaigns.
Leading the execution of several key initiatives revolving around digital transformation, process re-engineering, and stakeholder engagement, such as developing NTP Digital Platform, creating a standard Delivery Methodology, and facilitating NTP Ministerial Committee meetings.
Developing HPE business and increasing its market share in the western region by overseeing all commercial activities including marketing, sales, and customer relationship management.
Managing HPE sales for several strategic accounts in the western region.
Revamping the Enterprise Sales department and its operating model by launching several initiatives focusing on enhancing client engagement and product offering, resulting in unprecedented growth in sales and coverage.