Lahore, Punjab, Pakistan
Passionate about marketing with a keen analytical mindset, I bring a blend of creativity and strategy to the table. With hands-on experience managing clients and their social media marketing, I’ve honed my ability to craft compelling brand stories and drive engagement in the digital space. With a degree in economics and political science, I’m not only attuned to the nuances of global affairs but also bring a well-rounded perspective to my work. My current role in branding allows me to leverage my eye for observation and detail, ensuring that every piece of artwork and brand message at every touchpoint is on point. Beyond my professional endeavors, I am deeply passionate about entrepreneurship. Having already launched my own business, I’m always on the lookout for the next opportunity to innovate and create. Let’s connect and explore how we can collaborate to bring fresh ideas to life!
• Strategic repositioning of Jazz’s long-term brand identity from Dunya Ko Bata Dou & Jazz Super 4G to Meri Superpower, guiding the redesign of brand guidelines and visual identity for seamless alignment. • Analyzed BHT & NPS data across 58 cities to identify growth opportunities in regional prepaid segment portfolio, to boost brand TOM awareness & usage perception through contextualized marketing campaigns, incorporating consumer behavior insights in design, protagonist selection and language communication. • Partnered with TikTok (UAE) to produce 3 films for #JazzSeHackTouMilega campaign. Developed a go-to-market (GTM) plan including DVC copies, PR, influencer leg, and SMS marketing, driving offer uptake and Jazz’s Tiktok user market share to 43%. • Provided nationwide 360-degree marketing support for Events & Activations, ATL & BTL Ads, and partnerships with Levi's, Careem, PakWheels, Bookme, FoodPanda & KistPay driving 5x surge in engagement and multifold growth in user acquisition across channels. • Fostered collaboration with cross-functional teams, including digital and creative agencies, media houses, production houses and data analytics, to drive integrated marketing campaigns and ensure brand consistency.
• Running my own business of digital illustrations, hand-made cards, and event management.
• Implemented effective monetization strategies such as in-app purchasing and price & resource enhancement of 3 products based on competitive analysis and price elasticities, driving a 30% projected increase in monthly revenue. • Evaluated Business Cases, utilizing data metrics like CPA, Retention Rate, and Billing-Success Rate, and established strategic partnerships with 9 developers to enrich the VAS Digital Portfolio. • Liaised with internal teams including Technology Planning, Business Intelligence, and Product Development to integrate and execute product strategy, meet subscriber acquisition targets, and drive ARPU growth.
• Assisted customers with in-store queries, administered their complaints to area manager, and adjusted personal behavior to meet their needs. • Ensured adequate stock levels on shelves, replenished stock when required, and managed inventory in a timely manner. Also recorded daily deliveries and shipments.