Delhi, India
I am a passionate and results-driven marketing professional with a specialization in Marketing and Analytics, and a demonstrated history of driving impactful marketing campaigns and leading cross-functional teams across diverse industries including Pharma, Beauty and Personal Care, IT, Construction, Education, Energy, and Venture Capital sectors. My academic background includes an Integrated BBA-MBA from O.P Jindal Global University, where I was awarded the Savithri Jindal scholarship and graduated with a bronze medal. At BOD Consulting, I have successfully led projects that transformed brand narratives, strategized marketing budgets, and doubled revenue growth for clients. My expertise lies in brand identity development, social media strategy, and revenue growth, and I have a keen ability to identify growth opportunities and create effective feedback loops to monitor and enhance campaign performance. I am continuously looking for innovative ways to drive success and am eager to take on new challenges that allow me to leverage my skills in strategic marketing and brand development.
Managed end-to-end delivery of multiple brand projects, ensuring alignment with client objectives, timelines, and quality standards Led project planning and coordination for development of brand strategies, communication frameworks, and brand systems Worked cross-functionally with design, content, and business teams to drive execution aligned with strategic direction
I have had the opportunity to lead and oversee a variety of client projects across multiple industries. My role involves: Social Media Projects: Leading social media initiatives that resulted in significant increases in follower engagement and brand visibility for clients, including a 25% rise for a Venture Capitalist company and a 70% increase for a diesel bowser delivery company. Brand Identity Development: Transforming brand narratives and course curriculums, orchestrating strategic launches, and innovating packaging solutions. Notable projects include enhancing the brand identity for a D2C beauty brand, creating impactful touchpoints for a pharmaceutical company, and conceptualizing mascot and tagline designs for a steel company. Revenue Growth and Marketing Strategy: Developing marketing budgets and strategies that introduce new goals while optimizing costs. I spearheaded revenue growth initiatives that doubled Monthly Recurring Revenue (MRR) for a D2C beauty brand through strategic campaigns and customer acquisition strategies. Educational Programs Development: Designing and implementing educational programs tailored for client managers, which are now integral to BOD’s client offerings. Throughout my tenure, I have consistently collaborated with and led cross-functional teams, identified growth opportunities, and created effective feedback mechanisms to ensure the success and alignment of our marketing efforts with client objectives.
• Handled 7 keywords. • Created backlinks through image submissions, classifieds submissions and document submissions in around 20 different platforms. • Conducted manual and online auditing for the website.
Prepared pitch presentations for four sports personalities. Found 300 prospective brands for in-stadia marketing. Collected data of top 20 social media influencers on all sites across 8 different categories.