Spain
I come from psychology, but I ended up in brand communications — and it turns out that understanding why people feel what they feel about a brand is one of the most useful things you can bring to Marketing and PR. Currently finishing my MSc in Marketing Management at ESADE Business School in Barcelona, where my work sits at the intersection of brand strategy, consumer insight, and communications. Before that, I spent eight months at Weber Shandwick in Athens as an Account Executive — managing media intelligence across 500+ sources for 10+ clients, producing strategic insight reports that shaped campaign messaging, and helping execute a flagship event that reached 500,000+ media impressions. Most recently, I conducted a full brand audit of Lacoste in the Iberian premium market — benchmarking luxury perception against five competitors and developing a campaign concept aimed at affluent millennial women. What I care about is the space between what a brand says and what people actually receive. I'm trilingual: Greek (native), English (fluent), French (fluent). I'm available in Barcelona and Paris from August 2026, and hold an EU passport valid across all European markets. Open to roles in brand PR, press communications, and fashion marketing at luxury and premium fashion houses.
Conducted a 3-month brand positioning audit for Lacoste (€2.4B global revenue) in the Iberian market, benchmarking luxury perception against 5 competitors through consumer data and financial analysis, providing 2 recommendations projected to lift digital conversion by 10% and in-store footfall by 15% among affluent millennial women. Designed a social media campaign for Lacoste's women's premium segment, translating consumer insights into a creative strategy targeting 25% higher engagement and 18% female audience growth on Instagram and TikTok, while leading a 5-person cross-functional team.
Analyzed media coverage and competitive trends across 500+ sources for 10+ FMCG, tech, and pharma clients (combined brand value €50M+), delivering 100+ strategic reports that contributed to a 15% average uplift in positive media share-of-voice. Executed 5+ integrated PR campaigns and brand activations including a flagship launch event (200+ attendees, 500K+ media impressions), driving a 20% increase in client brand visibility metrics
Supported the onboarding process for 20 interns, enhancing their integration into the company culture. Presented strategic recommendations to executives focused on improving work-life balance for employees. Leveraged PwC’s metaverse platform to apply engagement frameworks, boosting collaboration and efficiency by 20%.