Nigeria
I believe great communities don’t just grow products, they drive retention, advocacy, and long-term business value. At SparklyHQ, I transformed a community from 0 members into a network of 5,000+ active advocates by building systems that encouraged engagement, recognition, and meaningful participation. Today, I help SaaS & B2B, Web3 companies turn communities into strategic growth engines that improve customer loyalty, increase retention, and create brand champions at scale. My expertise spans community growth, trust & safety, and operational excellence. I specialize in: • Community Strategy & Engagement: Designing recognition programs, ambassador initiatives, and engagement frameworks that make members feel valued and invested. • Trust & Safety: Building safe, scalable communities through AI-assisted moderation workflows, brand-aligned response systems, and risk management protocols. • Community Operations & Analytics: Creating dashboards and reporting systems that connect community efforts to measurable business outcomes, including retention, advocacy, and revenue growth. My background in cybersecurity gives me a unique perspective on protecting digital communities from abuse, fraud, and malicious actors while maintaining a positive member experience. Having built and operated my own ventures, I bring an entrepreneurial mindset, a bias for action, and the ability to execute quickly in fast-moving environments. I am particularly passionate about working with teams that see community as a core business function—not just a social media channel. Based in GMT+1 and available to collaborate across US and UK time zones. Let’s connect if you’re building a community-led growth strategy and want to create lasting value through people.
Represented Klasshour as a Student Ambassador, increasing awareness and student adoption. Managed and engaged the student community to improve participation and retention. Promoted tutoring services through campus outreach and digital campaigns. Gathered student feedback and insights to support platform growth and user experience improvements.
Executed digital marketing campaigns to drive awareness and engagement. Created and managed content across social media platforms. Promoted 20+ workshops, webinars, and youth empowerment events. Analyzed campaign performance and audience insights. Supported community growth and stakeholder engagement.