Greater Houston
BUILDER MINDSET: There is a distinct difference between managing a marketing department and architecting a growth engine. The former keeps the lights on; the latter scales revenue. I am an Executive AI / Marketing Leader who bridges that gap. Unlike traditional marketers who focus solely on creative, I bring an "Owner’s Mentality" to every engagement—because I’ve been an owner. I founded, scaled, and successfully exited a national B2B e-commerce brand, serving 4,000+ customers across all 50 states. Today, I serve as the Chief Marketing Officer for a high-growth healthcare company - strategizing, coaching, inspiring, and leading a team of marketing g rockstars. WHAT I DO: I partner with CEOs to tackle big challenges—whether that’s integrating AI adoption into the business, breaking into new verticals, automating complex sales funnels, or preparing a brand for a strategic exit. I don't just offer advice; I build the infrastructure: Growth Architecture: Architecting "zero-form" lead capture systems and automated cold email engines (100k+ sends). Strategic Transformation: aligning GTM roadmaps with Board objectives to lower CAC and maximize LTV. Tech-Forward Execution: Implementing AI Strategy, Governance, and Automation (Make.com, Zapier) to replace manual overhead with high-velocity workflows. MY MISSION: To empower organizations to stop "doing marketing" and start building assets that inspire stakeholders and drive measurable growth. CORE COMPETENCIES: Go-to-Market Strategy | B2B Demand Generation | AI & Automation Implementation | Revenue Operations | Brand Narrative | Team Scaling
Fractional Chief Marketing Officer
Focus: Portfolio Leadership & Revenue Architecture Overview: Serve as the Fractional Executive Marketing Leader for a portfolio of diverse companies ($5M - $100M), driving a combined $28M in top-line revenue. Strategic Transformation: Diagnose and remove growth bottlenecks by aligning marketing roadmaps with Board objectives. Shift reliance from ad-hoc tactics to scalable, data-driven GTM execution. AI & Modernization: Spearhead the integration of AI protocols and automated lead gen ecosystems (Make.com, Zapier) to reduce manual overhead and increase Lead-to-Sales quality. Marketing Operations: Architect centralized "Marketing Brains" to codify brand assets, ICP data, and playbooks, eliminating data silos across the organization. Oversee brand identities of client, create fresh marketing strategies every 6 months to generate qualified leads, measure the effectiveness of campaigns, streamline marketing processes, and implement marketing automations. Create marketing workflows, KPI dashboards, and sourced designers, project managers, and marketing technologies to support the client's marketing strategy.
Focus: Lead Gen, AI Automation & Sales Enablement Key Win: Engineered a "zero-form" lead capture system using advanced AI to de-anonymize website traffic and auto-sync qualified leads to Sales. Automation Architecture: Enriched visitor data with phone/email and auto-synced qualified leads directly to the CRM (Pipedrive), delivering high-intent prospects to Sales without requiring user input. Executive Infrastructure: Created the end-to-end Sales & Marketing Playbook for the executive team, standardizing the customer journey from lead capture to nurture and conversion.
Rapid Scale & GTM Execution Key Win: Partnered directly with the C-Suite to architect a Go-To-Market strategy that drove revenue from $0 to $600K in just 8 months. Rapid Scale: Defined the Ideal Customer Profile (ICP) and messaging matrix to align market positioning for a new brand launch. Execution: Led the deployment of a robust eCommerce ecosystem (400+ products) and an automated cold email engine (>250,000 sends). Operations: Established the marketing infrastructure required for rapid national scaling, acquiring 600+ new customers in 8 months.