Aydin Esmaili

AI-Driven SEO Specialist | Digital Marketing Manager | LLM Optimization | Technical SEO | CRM & Automation (Zapier & Make)

Istanbul, Türkiye

About

I hold two Master’s degrees in Information Technology and Computer Engineering, with strong research interests in Artificial Intelligence (AI) and the Internet of Things (IoT). My professional career began at one of Iran’s leading data centers, where I worked as a Server Administrator while also managing SEO strategy. This role helped me build a strong foundation in technical infrastructure, search engine optimization, and data-driven digital growth. After relocating to Turkey, I worked with industrial brands before specializing in healthcare and medical marketing. For the past two years, I have focused on helping clinics attract, convert, and retain international patients through multilingual SEO, Google Ads, Meta Ads (Facebook & Instagram), and performance-driven digital strategies. For over four years, I have led my own digital marketing team, managing end-to-end growth systems including SEO, paid media, CRM management, and marketing automation. I actively work with AI-powered tools and build automation workflows using Zapier and Make to connect lead sources, CRM systems, messaging platforms, and analytics—ensuring scalable, efficient, and measurable marketing operations. By combining technical expertise, AI-driven automation, and creative performance marketing, I design systems that reduce costs, increase conversion rates, and drive sustainable international growth. I am passionate about leveraging data, automation, and technology to help brands expand into new markets and build long-term customer relationships.

Experience

  • Digital Marketing Manager at LANGIRTSAN
    Feb 2026 - Present · 6 mos

    Leading the digital growth strategy of one of Turkey’s leading foosball table manufacturers. At Langırtsan, I manage and optimize the entire digital ecosystem, including: SEO & organic growth strategy Google Ads & performance marketing campaigns International market targeting B2B & wholesale lead generation E-commerce optimization Conversion rate optimization (CRO) Social media & brand positioning Marketing automation & CRM integrations Focused on scaling brand visibility, increasing qualified leads, and expanding global distribution channels. • Implementing AI-driven SEO strategies by optimizing content for Large Language Models (LLMs), focusing on structured, semantically rich content that improves visibility in AI-generated search results • Enhancing content readability for AI systems using clear heading structures (H1–H3), FAQs, and data tables to increase chances of being featured in AI summaries and featured snippets • Utilizing structured data (Schema & JSON-LD) and technical SEO to provide explicit context for both search engines and AI crawlers • Managing crawl directives (robots.txt) and content accessibility to align with evolving AI indexing and data usage patterns

  • Founder & Digital Marketing Lead at EASYSEO
    Apr 2020 - Present · 6 yrs 4 mos

    Founded and led a digital marketing agency delivering SEO and performance marketing solutions for service-based and international businesses Designed and executed SEO strategies including technical SEO, content optimization, and keyword research Managed Google Ads and Meta Ads (Facebook & Instagram) campaigns focused on lead generation and ROI Led Instagram content strategy including Reels, posts, and engagement optimization Built and optimized WordPress websites with a strong focus on SEO, performance, and conversion Analyzed performance using GA4, Google Search Console, and SEO tools to drive data-based decisions Worked directly with clients to align digital strategy with business goals • Integrated modern SEO strategies aligned with AI search evolution, including LLM-focused content structuring and semantic optimization • Experimented with content formats, internal linking, and topical authority strategies to improve citation likelihood in AI-generated answers • Developed content systems focused on entity-based SEO and contextual clarity to improve machine understanding and search performance

  • Lead Instructor – Video SEO Training 2025; The Most Complete SEO Training at Learnfiles Academy
    Mar 2025 - Feb 2026 · 1 yr

    Designed and delivered a comprehensive Video SEO training program covering the full SEO lifecycle, from fundamentals to advanced strategies Led structured learning paths including on-page SEO, technical SEO, link building, keyword research, and performance analytics Translated complex SEO concepts into practical, real-world frameworks aligned with current Google algorithm updates Developed hands-on exercises and case-based learning to help participants improve rankings and organic visibility Positioned the program as a complete, up-to-date SEO training solution for Persian-speaking professionals

  • SEO & Digital Marketing Manager at Clinic EGO
    Nov 2024 - Jan 2026 · 1 yr 3 mos

  • SEO & Social Growth Manager at Swedish Clinic
    Aug 2024 - Nov 2024 · 4 mos