United Kingdom
Senior marketing leader with 12+ years’ experience shaping strategy, building teams, and delivering measurable growth across B2C and B2B sectors. I’ve led cross-functional teams, overseen large scale brand and performance campaigns, and supported the growth of both start-ups and global organisations. My background spans full funnel marketing, digital, ATL, eCommerce, and agency operations, always with a clear focus on commercial outcomes. From launching brands in new markets to improving effectiveness and efficiency, I bring both strategic thinking and operational expertise. I thrive in fast paced, high growth environments where marketing is accountable for driving business results.
Own the marketing investment strategy across the UK and Europe, supporting ambitious growth targets while improving overall marketing effectiveness and efficiency. Partner with regional leadership to translate commercial and brand objectives into integrated marketing plans across paid, performance, and brand activity. Lead external agency partners and cross-functional teams to deliver high-quality execution and strong commercial outcomes. Oversee measurement, attribution, and planning frameworks to support better decision-making across the wider marketing mix. Contribute to building scalable marketing capabilities in a fast-growth, DTC environment.
I mentor emerging marketing talent as part of BIMA’s industry programme, offering guidance on leadership, strategic planning and career development. I share perspective on everything from campaign performance and stakeholder management to navigating the dynamics between agency and client teams, drawing on my own experience across both global organisations and fast paced scale-ups.
Lead strategic planning and marketing investing ment across P&G’s largest categories. Responsible for cross-functional integration, performance optimisation, and campaign effectiveness, driving measurable impact at scale. - Oversee omnichannel strategy across paid, digital and eCommerce. - Manage a vast marketing investment across multiple brands. - Champion data-led testing and optimisation to improve ROI. - Lead and develop a high-performing marketing team.
Senior leadership roles across media, creative and marketing technology. Owned marketing strategy and performance for tier one clients and drove agency wide improvements in planning, delivery and operations. - Led a team of 9 across strategy and performance disciplines. - Delivered measurable acquisition and retention results across B2C and B2B brands. - Spearheaded omnichannel campaigns across digital, influencer, PR and SEO. - Sat on the senior leadership team, reporting into CEO and CCO.
Led international marketing strategy for fast-scaling brands across Europe. Managed large budgets, cross-market campaigns and client services for both challenger and established clients. -Led the European growth strategy for app-based and D2C products including TikTok and Slack -Directed ATL and digital performance activity across EMEA markets -Oversaw client budgets ranging from £2.5M–£35M -Managed and mentored a team of 4, driving high performance and quality delivery
- Owned full-funnel campaign planning across digital, ATL and retail - Drove effectiveness and ROI for brands in the tech, FMCG and logistics sectors - Developed strong partnerships with client leadership and agency teams