Dublin, County Dublin, Ireland
Commercial leader with 15+ years’ experience scaling revenue, leading high-performing teams, and driving strategic growth across international markets. Currently working at Rippling, partnering with organisations across EMEA on international expansion, workforce strategy, payroll, HR and compliance transformation. Previously spent over four years at Salesforce across both individual contributor and leadership roles, managing mid-market sales organisations across the Nordics and consistently delivering top-tier results. Led teams responsible for multi-million euro ARR performance, territory strategy, forecasting, pipeline execution, and enterprise growth initiatives. My experience spans SaaS, go-to-market strategy, leadership, international expansion, and commercial operations; from building and scaling teams to advising growth-stage businesses on sales execution and market strategy. Alongside my corporate experience, I founded and exited a digital marketing agency, have worked with a range of businesses on strategic growth initiatives, and continue to support projects focused on infrastructure, technology, and long-term development opportunities. I’m particularly interested in ambitious projects that combine commercial execution, strategic thinking, and long-term impact.
Partner with core AEs across SMB, Mid-Market and Enterprise to drive international expansion deals across payroll, EOR and compliance solutions.
• Serving as a strategic partner to the ltaros leadership team, advising on go-to-market strategies and enterprise sales execution. • Leveraged extensive experience in SaaS and the Salesforce ecosystem to define commercial priorities and optimize outbound performance. • Played a crucial role in shaping business growth plans for long-term success across the Nordic and UK & I markets.
Led a team of 6 AEs responsible for the Norwegian mid-market territory, overseeing forecasting, territory strategy and performance management.
Managed the Swedish mid-market sales team, driving pipeline generation, and deal execution. Partnered with Solution Engineering, Cloud Sales, BDR and Marketing teams to refine territory GTM strategy.
Full-cycle enterprise SaaS sales across mid-market accounts. FY22: 156% quota | 133% multi-year quota | 230% new logo quota FY21: 178% quota | 107% multi-year quota | 200% new logo quota Closed new business across multiple industries through executive-level discovery, ROI modelling and TCO analysis.
Achieved €1.1M in new enterprise business revenue by implementing targeted sales strategies, surpassing €750k quota with 147% attainment. Led a pod of 4 Account Executives and 2 BDRs, providing mentorship and strategic guidance, resulting in exceeding team targets. Leveraged strong technical sales expertise and daily interactions with C-level executives to close high-value deals and drive strategic partnerships. Formulated robust relationships through social selling into prospect accounts, generating over €9.2M in pipeline against a target of €6.5M. Maintained a 100% renewal success rate for existing customers by delivering exceptional post-sales support and value-driven solutions. Enhanced Salesforce reporting and data-driven decision-making processes, leading to a 11% improvement in win rates across the team.
Developed a sales team of 12 Account executives based across Europe primarily in Ireland, Germany and Australia. Navigated a tough and competitive market, built GTM strategy and sales plays. Responsible for driving revenue of €5.5m across various industries including Communications, Media, Utilities and Education across Europe and Australasia. Created a supporting Customer Success team in India.