Istanbul, Türkiye
E-commerce expert with executive level experience across all pillars of e-commerce value chain: Category management, Retail & 3P sales, Campaign management, Site Merchandizing, Digital Marketing, Selection, Warehouse Operations, Delivery (Shipping) Experience, Last Mile Delivery Operations, Supply Chain, After-sales, Customer Services
Ran CEO office, Built and owned end2end digital transformation agenda to drive efficiency and cost optimization, supported M&A and business integration processes. Led Supply chain, Demand planning, Dark store replenishment, Customer Services functions and implemented automation solutions
Helping logistics companies scale through AI agents and process automation
Led Consumer Electronics businesses at Amazon Turkey Retail covering Wireless (smartphones, accessories, wearables), Video Games, Home Entertainment (TVs, headphones, speakers, sound systems), Cameras, Drones, Musical Instruments, delivering 50% growth in USD Turned around the business by optimizing overhead, labor, supply chain and customer return costs and scaling business while cutting 50% headcount. Transformed processes through genAI, built automation, planned and executed team reorganization. Owned Revenue Growth program through deals, built new revenue streams in retail media, and sustainable processes to secure incremental vendor funding
Started up Amazon Logistics in Turkey to launch& lead Amazon owned Last Mile Delivery operations
Member of Amazon Country Leadership Team, helped Amazon to launch the business in Turkey and grow 100X Launched& implemented AI tools to automate buying and inventory management, processes Managed capacity during three COVID-19 waves, two peak seasons, keeping FC backlog and availability targets under control
Digital Payments, Emerging Payments • Worked on emerging payment launches such as Mastercard Send, POS on Smartphone for Turkey
• Led online Retail and 3P (Marketplace) sales, marketing, category manager and sales ops teams for books, office supplies, stationery, game consoles, camera, music, movies and hobby categories, delivered ~100% annual growth
• Worked with board members, private equity shareholders and executive team and developed 3-year strategy • Planned FMCG strategy including detailed 2-hour delivery plans to increase purchasing frequency of customers