Türkiye
Specialties: SEM, landing page optimization, web analyst, conversion optimization, usability testing, web analytics, google analytics, search engine marketing, GWO (google website optimizer), online marketing, growth manager, growth marketing, digital marketing.
- Directed digital marketing initiatives for 60+ clients across diverse verticals, including e-commerce, retail, consumer packaged goods (CPG), gaming and entertainment, automotive, B2B and B2C services, education, travel and hospitality, luxury goods, technology, investment, finance and insurance. Acting as a strategic partner to drive long-term business growth . - Collaborated with renowned global brands including Starbucks, Epic Games, Activision Blizzard, RS Components, Barbour, Bang & Olufsen, Ernst & Young, Pokemon Company and Riot Games, delivering impactful campaigns that drove engagement and revenue growth. - Developed and executed successful digital marketing strategies, resulting in increased brand awareness and customer loyalty across diverse markets. - Successfully executed market expansion strategies across the EU, US, Russia, Turkey and MENA regions. - Designed and executed go-to-market strategies for client product launches across e-commerce, gaming, and consumer verticals, defining target audiences, channel mix, pricing positioning, and launch timelines. - Created a supportive and dynamic work environment, mentoring and leading a team of 8+ professionals to consistently deliver outstanding service and measurable results.
- Led the creation and implementation of targeted marketing campaigns across multiple channels, including paid search, display, video, affiliate and re-targeting. - Prepared monthly and quarterly forecast for media spend, growth in player base, traffic and CPA, ensuring alignment with business goals. - Built and maintained strong relationships with gaming networks, prioritizing the promotion of League of Legends alongside other popular games. - Direct responsible for the planning, coordination and implementation of strategic campaigns significantly increasing exposure and brand recognition. - Provided expertise to local teams in the EU, Russia, and MENA regions,helping them establish and execute successful digital marketing campaigns. - Managed email marketing campaigns, promoting company offerings and tracking performance to drive improvements - Analyzed web analytics data to generate custom reports, calculate key performance indicators, and identify trends. - Preparing quantitative and qualitative research to understand motivation and barriers of gaming market among gamer. - Conducting market research to understand gamer habits, trends and demographic. - Conducted A/B and multivariate tests to optimize landing pages and increase sign-up conversion rates.
- Global and local launch of the “Golbe” football game on the Google Chrome Web Store, ensuring a successful rollout. - Provided expert web analytics consulting and SEM services to brands under Dogan Online group (variety of different websites across different verticals). - Managed and optimized ad inventories on DoubleClick Ad Exchange, maximizing ad network earnings and improving overall ad performance. - Experience across multiple industry verticals (retail, travel, gaming, dating, media)
-Managed and optimized Adwords campaigns of Turkey's leading e-commerce sites like markafoni.com , grupfoni.com, tuttur.com, zizigo.com, vestel e-magaza, atlasjet.com -With the analysis of a client’s website, to improve conversion rates and implementing A/B or MVT tests with Google Website Optimizer to get best ROI value. -Analyzed data from Google Analytics to create customized reports calculating key performance indicators, metrics and trends. -Set up Google Analytics tracking codes or other web analytic tools to get data and improve engagement of sites.
- Creating and optimizing Google Ads campaigns for both local and global companies. Operated on many markets such as private shopping, e-retail, group buying, travel, finance, banking, insurance, tv and entertainments. - Regularly preparing and sending weekly / monthly performance KPI's reports for clients. - Ensuring developers complete 3rd party codes implementation and debugging the pixel codes
-Participant of Segregation of Duty (SoD) Assessment Project on SAP at Vodafone Telecommunication. -Participated in the Preparation of IT Audit Program for the Engagement, based on COBIT Framework. -Performed Internal IT Audit Support for Ernst & Young’s Departments.