Saudi Arabia
Abilities for Learning and Development benefits from over 14 years of expertise in strategic planning, team leadership, and performance management. As Chief Executive Officer, the focus is on delivering customized solutions that align with organizational objectives and foster operational excellence. The organization thrives on collaboration and innovation, ensuring sustainable success through empowering teams and driving growth. Previous experience as a business performance consultant refined an ability to design tailored development plans that address business goals while enhancing team capabilities. By prioritizing strategic alignment and fostering a culture of accountability, the leadership approach enables measurable improvements in organizational outcomes.
Executive Director – DETC (Dar ElMa’arif / Elite Training Center) 📍 Unayzah, Al-Qassim, Saudi Arabia | Jul 2025 – Present As Executive Director, I lead the overall strategy, operations, and commercial performance of DETC—transforming it into the region’s benchmark for corporate learning and youth development. My role combines business leadership with educational innovation, ensuring financial sustainability and measurable impact across all training programs. Key Focus Areas • Develop and execute DETC’s annual business and revenue plan, driving growth toward a 2 M SAR yearly target. • Oversee all divisions: English Language Programs, Academic Support, Corporate Training, and Life-Skills Development. • Design and launch new training products aligned with corporate and school needs across the Qassim region. • Lead a team of 30+ trainers, coordinators, and sales professionals to achieve operational excellence and service quality. • Manage P&L, pricing models, and ROI analysis while optimizing cost efficiency. • Supervise B2B and B2C marketing initiatives, CRM performance, and customer-experience standards. • Ensure compliance with Saudi MOE and HRDF regulations and maintain accreditation requirements. • Represent DETC in partnerships with schools, universities, and private-sector organizations. • Cultivate a data-driven, results-oriented culture focused on impact, innovation, and learner satisfaction. Achievements • Expanded DETC’s portfolio to include Cambridge-aligned English programs and corporate soft-skills suites. • Established standardized KPIs across revenue, utilization, and NPS, improving overall performance visibility. • Built sustainable partnerships with local schools and organizations to increase reach and enrollment.
Working with business leaders and managers to identify training needs and trends within the business Designing, both in-house and with expert third parties, a solution which includes a blended approach to learning such as coaching, classroom training, 1-2-1 sessions, action learning & e-learning Delivering these blended solutions and training sessions to your delegates, mostly at management level Manage and oversee the development of your training team Management of the training budget