Saudi Arabia
From transforming how Nike EMEA approaches digital commerce to building Saudi Arabia's largest pharmacy chain's in-house marketing engine—I've spent 9+ years proving that the right strategy, team, and technology can turn marketing from a cost center into a growth driver. 🎯 WHAT I DO I build and lead high-performing digital marketing teams that deliver measurable business impact. At Nahdi Medical Company, I transformed a fully outsourced, agency-dependent operation into a 9-person in-house powerhouse spanning Paid Media, Social Media, SEO, and Affiliate Marketing. The results speak for themselves: → 80% ROAS improvement (6.7 → 12) in year one → Multi-million SAR budget optimization → 65% improvement in search rankings → 32% engagement increase while cutting costs 45% 📊 MY APPROACH I believe great performance marketing sits at the intersection of: ✦ Strategic Vision — Translating business goals into channel strategy ✦ Team Excellence — Building specialists who become leaders ✦ Data Intelligence — Real-time dashboards that drive decisions ✦ AI-Powered Optimization — Embedding automation into daily operations ✦ Systematic Testing — Always learning, always improving 🏆 TRACK RECORD At Nike EMEA, I owned full-funnel media planning for eCommerce across the region, delivering +45% ROAS and +30% AOV through structured experimentation. I introduced AI-powered workflows that cut analysis time by 40% and partnered with global leadership to standardize measurement across markets. At Aleph Holding, I built advertiser capabilities across MENA, training teams and driving multi-industry ROI for retail, banking, real estate, and healthcare clients. 🔧 EXPERTISE Platforms: Meta, Google, TikTok, Snapchat, Apple Search Ads, RTB House, Programmatic Analytics: GA4, Adjust, Power BI, Looker Studio Channels: Paid Social, Paid Search, SEO, Affiliate, Retail Media, App Marketing 💬 LET'S CONNECT I'm passionate about the future of performance marketing—where AI meets human creativity, where data drives decisions, and where in-house teams outperform agencies. Open to conversations about: Digital transformation | Team building | AI in marketing | MENA market expansion | Performance marketing strategy
Leading digital marketing transformation at Saudi Arabia's largest pharmacy chain, building in-house team across 4 specialized disciplines. 🎯 KEY ACHIEVEMENTS → Scaled ROAS from 6.7 to 12 (+80% improvement) through optimized campaign structures, automated bidding, and systematic testing frameworks → Built and lead team across Paid Media, Social Media, SEO, and Affiliate Marketing - transforming from agency-dependent to fully in-house operation → Manage multi-million SAR annual budget across Meta, Google, TikTok, Snapchat, Apple Search Ads, and programmatic platforms → Launched SEO function from scratch, achieving 65% improvement in search rankings within first year → Internalized social media management: +32% engagement with 45% cost reduction vs. previous agency model → Established affiliate marketing program with 5 partners, driving incremental revenue and new customer acquisition → Developed AI-powered automation systems for reporting, bid management, and audience building → Built executive dashboards (Power BI, Looker Studio) providing real-time spend vs. revenue visibility for senior leadership 📊 SCOPE - Budget: Multi-million SAR annually - Platforms: Meta, Google, TikTok, Snapchat, Apple Search Ads, Programmatic - Focus: Full-funnel performance marketing, eCommerce growth, app marketing
Owned full-funnel media strategy and execution for Nike EMEA eCommerce, translating regional growth targets into channel strategy and budget allocation. 🏆 KEY ACHIEVEMENTS → Delivered +45% ROAS improvement through structured experimentation and systematic optimization → Achieved +30% AOV growth and +30% contribution share through bid/audience optimization → Introduced AI-powered workflows (insight mining, anomaly detection) reducing analysis time by 40% → Built executive-ready performance dashboards converting platform data into actionable insights for weekly/monthly business reviews → Partnered with EMEA and North America leadership to standardize measurement models and attribution standards across markets → Led cross-functional delivery with creative, product, analytics teams, and external agencies 📊 SCOPE - Region: EMEA (Europe, Middle East, Africa) - Channels: Paid Social, Paid Search, Retail Media - Focus: eCommerce performance, full-funnel media planning - Collaboration: Global leadership alignment, cross-market standardization
Led regional performance marketing strategy across MENA, driving ROI for diverse industries including retail, banking, real estate, and healthcare. 🎯 KEY ACHIEVEMENTS → Developed and executed multi-industry performance marketing strategies delivering measurable ROI across diverse sectors → Directed cross-market teams across MENA, building advertiser capabilities through training programs, summits, and strategic workshops → Enhanced partner adoption of full-funnel advertising solutions through data-driven media execution → Drove cross-platform optimization across the digital advertising ecosystem 📊 SCOPE - Region: MENA (Middle East & North Africa) - Industries: Retail, Banking, Real Estate, Healthcare - Focus: Capability development, advertiser training, strategic partnerships
• Monitored and managed the on-going campaigns and ensured optimum performance • Analyzed campaigns performance and took necessary corrective actions accordingly • Developed and monitored A/B tests and shared insights with Account Managers and creative teams • Prepared insightful campaigns reports • Measured and analyzed the ROI of leads through evaluating opportunities and deals won, provided performance insights and optimization recommendations
• Managed Social Media Strategy liaising with content team and social media community managers