Riyadh, Saudi Arabia
Results-driven pharmaceutical Sales and Marketing Leader with 13+ years of progressive experience across Saudi Arabia and Egypt, specializing in strategic commercial operations and market access across diverse therapeutic areas (CVS, Orthopedics, Dermatology, and Anti-Infectives). Currently, I lead as the Regional Sales & Marketing Manager – Central & Eastern Region at Al Hobail Medical Company in Riyadh. In this role, I am responsible for driving strategic sales and marketing, boosting brand visibility, and managing institutional partnerships across hospitals, clinics, and government channels. I oversee key operations, including product launches, demand forecasting, and executing localized, culturally nuanced visual campaigns. My career highlights demonstrate a proven track record of exceeding targets and strategic execution. This includes leading Jamjoom Pharma to 111% of target (EGP 60M), successfully launching NEUVAGE in KSA with 50+ account listings in two months, and applying advanced market intelligence and Excel modeling for superior performance tracking and execution at Al Hobail. An MBA holder committed to empowering high-performing teams, leveraging cross-functional collaboration, and bridging strategic vision with operational excellence.
Regional Sales & Marketing Manager – Central & Eastern Region Al Hobail Medical Company | Riyadh, Saudi Arabia I lead strategic sales and marketing operations across Saudi Arabia’s Central and Eastern regions, driving growth, brand visibility, and institutional partnerships for Al Hobail Medical Company’s healthcare portfolio. My role blends market intelligence, team leadership, and cross-functional execution to deliver consistent performance across hospitals, clinics, and government channels. I oversee product launches, demand forecasting, and visual campaigns tailored to regional dynamics, ensuring alignment with national objectives and cultural nuance. Key contributions include: • Developing agile sales strategies that achieve sustained growth across key therapeutic segments • Leading and mentoring high-performing teams with a focus on ownership and customer engagement • Executing localised marketing initiatives and executive-level presentations for decision-makers • Collaborating with regulatory, supply chain, and medical affairs for seamless execution • Leveraging advanced Excel modelling for pricing, forecasting, and performance tracking • Championing digital transformation and algorithm-aware content strategies I’m committed to empowering teams, elevating brand impact, and bridging strategic vision with operational excellence.
• Leading a sales team in Central and Eastern Area to surpass sales targets at ScienSync International. • Developing and executing effective sales strategies to expand market presence and drive business growth. • Conducting market analysis and managed customer relationships to achieve company objectives.
• Managed a team of sales representatives at Hygint Pharmaceutical Company, exceeding district sales targets consistently. • Developed and executed effective sales strategies, resulting in increased market share and improved team performance. • Provided coaching, mentorship, and performance feedback to sales representatives, enhancing skills and driving individual and team success.
• Managed sales teams in Dakahlia, Sharkia, and Damietta as First Line Sales Manager. • Achieved highest national market share growth within the first year in this role. • Successfully guided and developed sales teams to exceed sales targets.