United Arab Emirates
Ever since 2016, I’ve been working as a conference producer—but honestly, that title doesn’t fully capture what I do. In fact, it barely scratches the surface! Over the last 10 years, I’ve picked up skills that go way beyond organizing events. Every conference I’ve been part of involves a whole lot happening behind the scenes, such as: → Speaker Acquisition (Identifying the right voices to spark meaningful conversations & drive actionable insights) → Partnerships & Stakeholder Management (Whether it’s government partnerships, international associations, media, sponsors, exhibitors, or speakers—I’ve built strong relationships that empower me to bring everyone together seamlessly) → Networking (I’m a huge fan of connecting with people, which has helped me cultivate long-term relationships with industry leaders across diverse communities) → Connecting the Dots (Whether it’s connecting stakeholders to industry leaders or facilitating collaborations, I thrive on creating conferences with real, actionable impact) → Helping Speakers Shine (By assisting them to prepare for public speaking and handling their PR efforts so they can deliver their best) If there’s one area I really excel in, though, it’s speaker acquisition. I’ve got an eye for spotting people who bring something unique to the table. Over the years, I’ve worked with: • High-profile government officials • Representatives of international organizations • C-suite executives from some of the world’s largest companies • Subject-matter experts and thought leaders from all kinds of fields Getting to this point didn’t happen overnight. It’s the result of YEARS of building meaningful connections. Today, I have a strong, reliable network I can count on—and that’s made me a trusted connector in the industry. But for me, it was never just about getting people to join a conference. My real passion is going beyond that—connecting people with one another in ways that lead to real impact. That’s what drives me. The best part of my job is when someone tells me, “That introduction you made changed everything for me”, or “You saved me years of effort by introducing me to the right person.” That’s my dopamine. I live for those moments. So, when I say I’m more than a conference producer, I mean it. I’m a connector, a matchmaker, and a community builder. For me, it’s never just about the events—it’s about the lasting impact they create.
Big 5 Global ‘25 Highlights: Led the launch of a flagship AI in the Built Environment conference at Big 5 Global 2025, curating multi‑track content and securing C‑suite speakers to drive senior‑level attendance and sponsor interest across the construction value chain. Launched HVACR World at Big 5 Global 2025 in strategic partnership with AHRI and ASHRAE, aligning technical program design with partner priorities to increase HVACR exhibitor engagement and regional buyer participation. Expanded the Sustainable Building Materials conference feature for the second consecutive year, optimizing agenda themes and speaker mix to grow audience quality and repeat participation from green building stakeholders. Secured C‑suite level speakers, strengthening the strategic narrative and enhancing Big 5 Global positioning with government, city leadership, and major developers. Executed invite‑only “elite mixer” networking experiences for high‑value buyers, investors, and speakers, improving relationship‑building opportunities and supporting upsell conversations for key profiles. Developed new interactive session themes beyond standard presentations, fireside chats, and panel discussions, designing formats that increased delegate participation, and direct engagement with speakers. Big 5 Global ‘24 Highlights: Delivered 60+ sessions with 110+ speakers from 30+ countries across 5 core areas (PM, sustainable const, MEP, modular, concrete) Managed govt/consultant/contractor stakeholders ensuring seamless logistics + cross-industry collaboration Optimized sponsor/exhibitor experience while driving global leader matchmaking for mega-projects
Sustainable Building Show - KSA Highlights: Researched industry trends and aligned event agenda with Saudi Vision 2030, focusing on sustainability, architecture, construction, and energy. Fostered strong relationships with industry experts to gather insights, shaping the event’s content and key agenda areas. Created tailored proposals, event content, promotional materials, and sponsorship packages to engage target sectors and sponsors. Formed strategic partnerships with international associations, organizations, media platforms, academic universities, relevant government entities, councils, chambers, ministries, and certification providers specializing in green building, architecture, and sustainability to enhance event credibility and reach. Oversaw onsite operations, coordinating travel, accommodation, and logistics for international speakers and stakeholders.
Conducted industry research and developed event agendas for major conferences: Leap: Deepfest Sahara Agriculture Show ‘22&’23 Pharmaconex ‘22 Africa Food Manufacturing ‘23 Autotech ‘23 Secured high-profile speakers from global organizations (e.g., Americana, Coca-Cola, PepsiCo, GSK, Mindshare, Carma, Augusts Media,Ogilvy, UM, PRCA MENA, Saudi Media & Research Group, MBC Group, TikTok, Meta, Google, UN Women) and government entities, facilitating engaging panel discussions, presentations, and MOU signings. Built and managed strategic partnerships with industry leaders, government agencies, media outlets, and academic institutions, enhancing event credibility and reach. Increased conference attendance and exhibition sales by up to 74% year-on-year, aligning event objectives with key industry trends, securing new exhibitors, and focusing on networking opportunities, particularly for women leaders in various sectors. Managed all aspects of event operations, including speaker logistics, on-site coordination, and collaboration with marketing, sales, and operations teams to ensure seamless execution.