Fez Prefecture, Fès-Meknès, Morocco
🎓 MBA | PhD Researcher (Inclusive Marketing)
• Conception et rédaction d’articles SEO ; • Wordpress (Conception et Intégration) ; • Recherche de mots-clés ;
Led an analysis of Environmental, social, and governance (ESG) practices using data analytics, identifying trends and sentiments to inform strategic decisions.
• Conducted in-depth market share analysis between Lesieur and competitor Lousra for the 5L product category, assessing strategic impacts pre-AID LKBIR. • Utilized pivot tables for detailed monthly performance tracking of Lesieur Cristal products vs. competitors, analyzing national sales and submarket shares. • Performed quarterly competitive analysis across different regions of the kingdom (North, Central, Atlantic, South), focusing on price and distribution metrics. • Supported the AID AL ADHA 2023 campaign, contributing to the influencer marketing plan by analyzing target audience demographics, influencer reach/engagement, and content strategy. • Analyzed social media campaign results, focusing on metrics such as reach, clicks, engagement, views, and CTR, to inform marketing strategy optimizations. • Documented AID AL ADHA campaign results and managed the verification and distribution of the 3000 DH prize, enhancing brand credibility.
The project's purpose was to compare all the marketing strategies and recommend the least effective campaign for removal. For this project, I used Excel / Google sheets, Tableau, and Microsoft Office. - Examined 11 competitive marketing campaigns through market trends, performance, and expenditure analysis. - Created data visualizations to support recommendations for action and presented them to senior management. - Reduced cost margins by identifying and recommending the removal of the least effective campaign. In addition to my position as a Data Analyst. As a Project Manager; - I delegated work responsibilities as per project requirements and employee strengths. - Communicated work duties and deadlines to employees to increase productivity and meet project benchmarks.
Tasks Assigned • Analyze user engagement • Report on web traffic from all social media • Researching social networks and features that can benefit our company • Cohesive strategy to increase our brand awareness • Interview, analyze answers and prepare an outline to present your final report • Offer a viable solution that can be used by GlobalShala to reach a broader audience Learning Outcomes • Learn best practices of social media • How to apply strategies for marketing • Identify target audience preferences and trends • Excellent communication skills
• Project planning and scheduling • Project risk analysis • Manage the project team
• Vérification et classement des fichiers comptables ; • Saisie des factures et des opérations courantes ; • Rapprochement Bancaire ; • Déclaration fiscale.