Riyadh, Saudi Arabia
10+ years in product development: led digital transformation with 40+ apps and 100 sites for 30M users. Expert in Strategic Customer Experience (CX) | UX & UI | Digital Transformation | Bridging Data-Driven Insights with Customer Satisfaction | Transforming Insights into Revenue Growth. Throughout my decade-long tenure in UX & UI Management, my commitment has been to implement initiatives that drive business growth while enhancing customer satisfaction. My analytical thinking and business-oriented perspective have always been focused on optimizing the customer journey. Key Strengths & Values I Bring: 🚀 CX Transformation: My specialty is transforming data insights into actionable plans that improve customer experiences. I aim to excel at every stage by streamlining processes, implementing innovative technologies, and refining customer touchpoints. 🤝 Collaborative Leadership: As a leader, I excel in cross-functional environments by fostering trust, open communication, and a shared vision to empower high-performing teams and achieve exceptional results. 📈 Business Growth: Dedicated to helping organizations achieve their goals by identifying and utilizing digital marketing trends to enhance their brand reputation and revenue growth. 🎯 Customer-Centricity: Delivering a seamless customer experience is my top priority. My goal is to leave a lasting, positive impression at every touchpoint. 🔑 Mentoring & Training: As a firm believer in knowledge-sharing, I take pride in offering specialized training and mentoring to teams, elevating their performance and contributing to overall success. 🔍 Market Insights: My experience in organizing and directing market research allows me to assess market dynamics and customer expectations with precision, ensuring strategies are tailored to identified requirements. 🌐 Future-Forward: As the digital landscape is constantly changing, I stay ahead by identifying and capitalizing on current and future digital and marketing trends, driving innovation and business growth. Additionally, I am able to effectively communicate and collaborate with team members to achieve our goals. 📞 Effective Communication: Building trust and maintaining long-term relationships with all levels of management comes naturally to me. Clear, concise, and impactful communication is the cornerstone of my success. Feel free to reach out and start a conversation. 🚀
Led the transformation of Nusuk into a global “Super App” serving millions of pilgrims and visitors to Makkah and Madinah. Spearheaded innovation, strategic partnerships, and digital ecosystem growth under Vision 2030. Key Achievements: • Grew Nusuk App user base from 2M to 40M globally within a year. • Improved app rating from 2.2 to 4.8/5 across all platforms. • Launched 100+ digital services, making Nusuk a super-app within a year. • Expanded from 5 to 144 languages, the world’s most multilingual app. • Optimized Rawdah bookings to 90% efficiency, enabling 50K daily visits. • Launched Nusuk Wallet, the world's first international digital wallet. • Won the WSA 2024 Global Award for best cultural tech Solution. • Partnered with STC, Zain, and Mobily for toll-free data access. • Brought the first official Zamzam 330 ml to market, with express delivery.
Led the company's digital evolution, strengthening stakeholder relations and ensuring compliance, which ignited a culture of continuous innovation. Key Achievements: • Led a 150+ team, consistently delivering vital metrics to the Board. • Achieved a 60% expansion in our client base, bolstering revenue. • Formulated dynamic digital and technology roadmaps. • Seamlessly integrated IT with business strategies for optimal value. • Oversaw budgets and ensured transparent reporting to the Board.
Lead product strategy and execution. Collaborate to ensure product-market fit, guide feature prioritization, and manage product lifecycles. Analyze market trends and user feedback. Key Achievement: • Launched 3 flagship products, achieving 200% ROI within the first year. • Led cross-functional teams to reduce time-to-market by 25%. • Implemented user feedback loops, increasing customer satisfaction by 30%.
Skilled UX-UI Designer. proficient in translating business requirements into intuitive interfaces. Adept at collaborating across teams, ensuring design cohesiveness and user satisfaction. Key Achievements: • Expertise in tools: Figma, Adobe XD, Illustrator, Photoshop, and more. • Designed UX and UI for over 100+ websites and mobile apps.
Customer Experience, Stakeholder Relations and +1 skill
Championed online product strategies by combining data analytics with a user-focused design approach, driving sales growth and elevating customer engagement. Key Achievements: • Amplified online sales with a notable 130% monthly increase. • Elevated annual revenue by 700% via strategic enhancements.