Riyadh, Saudi Arabia
I build and scale commercial and sales operations across Saudi Arabia and the GCC. With over 20 years of experience in real estate, PropTech, logistics, flexible workspaces, and business services, I have led large sales organizations, managed business-unit P&L, developed new revenue streams, and delivered measurable commercial growth. At Bayut KSA, I established the property transaction sales function when the company had no brokerage commission revenue. I built an organization of 214 sales consultants, supported by 11 sales managers and more than 11 team leaders. The business grew to approximately SAR 4–5 million in monthly brokerage commissions, reaching SAR 7 million at its peak. At Regus, I held full P&L responsibility for four business centres generating approximately SAR 30 million in combined annual revenue. I increased occupancy from 60% to 95% in the first year, achieved monthly EBIT margins of 30–40% against company targets of 20–25%, and introduced initiatives generating an estimated SAR 2–3 million in additional annual revenue. Other key achievements include: • iMile Logistics: Increased monthly shipment volume from 2,000 to 11,000, restructured the sales organization, and established a dedicated telesales team. • Ajlan & Bros: Led a commercial turnaround, increasing property occupancy from approximately 60% to 98%, building sales and telesales teams, and introducing Microsoft Dynamics CRM to modernize sales operations. • DAMAC Properties: Managed international broker-channel activities across Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. Developed a network of more than 300 registered brokers and generated over SAR 100 million in property sales across three years. My leadership approach combines commercial strategy with hands-on execution. I focus on building accountable teams, improving profitability, strengthening sales performance, and developing scalable commercial operations. My areas of expertise include General Management, P&L Leadership, Commercial Strategy, Revenue Growth, Sales Transformation, Business Development, Market Expansion, and Organizational Development.
Led commercial development and sales expansion for iMile's Saudi operations, supporting customer acquisition and growth across e-commerce fulfillment and last-mile logistics. Key achievements: • Increased monthly shipment volume from approximately 2,000 to 11,000 during my tenure. • Restructured the sales organization to strengthen commercial execution and customer acquisition. • Established a dedicated telesales team to support prospecting, lead qualification, customer follow-up, and business development. • Developed sales and account management capabilities across B2B, B2C, and C2C logistics services. • Coordinated sales forecasts and customer requirements with warehouse operations, delivery teams, and technology integration functions. • Supported team development and sales execution across Riyadh, Jeddah, and Dammam.
Led sales planning and business development activities for fulfillment and last-mile logistics services in Saudi Arabia. • Developed commercial plans and customer acquisition priorities across B2B and B2C service lines. • Identified business opportunities and developed customer relationships to support commercial expansion. • Coordinated sales forecasts with warehouse capacity and operational requirements. • Evaluated fulfillment and last-mile delivery partners to support customer coverage and service delivery.
Led the commercial turnaround and modernization of a real estate portfolio comprising more than 20 property locations. When I joined, occupancy had remained at approximately 60% for nearly two years. Key achievements: • Increased portfolio occupancy from approximately 60% to 98% through improved sales execution, customer acquisition, and leasing activities. • Recruited and developed the sales team, establishing a more structured and accountable sales organization. • Built a dedicated telesales function to improve prospecting, customer follow-up, and appointment generation. • Introduced Microsoft Dynamics CRM, replacing traditional manual processes with structured lead management, pipeline monitoring, and performance reporting. • Developed direct sales channels, broker relationships, and online and offline customer acquisition activities. • Improved procedures covering sales operations, customer service, recruitment, and collections.
Managed international business development and broker-channel sales activities across five GCC markets: Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. Reported to the VP of International Business. Key achievements: • Developed and managed a network of more than 300 registered real estate brokers. • Generated over SAR 100 million in broker-channel property sales across three years. • Expanded broker relationships and sales distribution activities across five Gulf markets. • Developed broker performance monitoring, channel development initiatives, and market coverage plans. • Coordinated broker engagement, marketing activities, partner training, and sales execution with regional and headquarters teams.