United Arab Emirates
I help founders and CEOs move from reactive growth to a structured revenue system when they are scaling from $1M to $10M. ✦As CMO at Quest Education Group, I helped scale the company from €105K to €13M ARR, building the marketing, admissions, and partnership infrastructure that powered that growth. ✦ Before that, I worked at Google on global partnerships, supporting high-growth companies across international markets. ✦ For the past 20 years, I’ve built and structured revenue engines across tech, EdTech, gaming, and higher education. Today, through nova*, I work with founders and institutions navigating the transition from early traction to structured scale. ✦ What I Do At nova*, I design the growth architecture that allows companies to scale without chaos. My work typically focuses on three areas: → Growth Architecture Designing the commercial system behind growth: positioning, acquisition channels, funnel structure, CRM architecture, automation, and revenue metrics. → Founder-Led Growth Helping founders turn their expertise, network, and visibility into a consistent pipeline through structured storytelling, content systems, and sales motion. → Fractional CMO / Growth Leadership Supporting founders and leadership teams as they scale: aligning marketing, sales, operations, and data into a single predictable revenue engine. ✦ Who I Work With I typically partner with: → Funded startups scaling from $1M → $10M ARR → EdTech and education innovators building new learning models → Accelerators and innovation ecosystems supporting founders → Government-backed programs building regional startup ecosystems My work spans the UAE, Oman, Saudi Arabia, Qatar, and Europe. ✦ My Philosophy Growth is not magic. Growth is not hustle. Growth is architecture. When the system is right: • Marketing becomes predictable. • Sales becomes repeatable. • Operations become calmer. • Founders regain strategic control. ✦ Let’s Talk If you're scaling fast and want to move from reactive growth to structured revenue systems, explore how nova* works: → novagrowth.io → or book a call via DM ✦ Credentials: • Ex-Google • Scaled Quest Education Group from €105K → €13M ARR • Mentor at Hub71, Sheraa, Techstars, Plug & Play, Seedstars • 20+ years across tech, education, and high-growth organizations • Based in Dubai, working across the GCC
I work with Founders and CEOs who need systems, not surface-level advice. I bridge the gap between “promising startup” and “scalable market leader” by building the revenue systems most founders never had the time or clarity to design. I founded nova* to eliminate the random acts of marketing that stall growth and burn capital. My team and I audit, architect, and install Growth Operating Systems that turn strategy into repeatable revenue. Who it’s for ✦ Seed to Series A Tech & Education ventures What we do ✦ Commercial & Growth Audits ✦ Go-To-Market & Revenue Strategy ✦ Fractional Growth & CMO-led execution teams Who we work with Funded startups, accelerators, private education groups, and government-backed programs across Europe, the Middle East, and Africa. Unlike generic “advisors,” I work hands-on with founders and education leaders to build growth systems that compound. Onboard me as your Fractional CMO and get the structure, clarity, and execution power to scale from $1M to $10M+ without the cost or risk of a full-time CMO. 👉 Ready to scale? https://calendar.app.google/JrKwEwZy1c74KJX59
Selected as Lead Expert in Residence for Sheraa’s S3 EdTech accelerator program, as well as SWIF supporting a cohort of innovative founders in the UAE. • Mentor and advisor to early-stage EdTech startups and Women lead businesses, focusing on go-to-market strategy, growth systems, and investor readiness. • Provide 1:1 advisory to founders navigating product-market fit, capital raising, and international expansion. • Act as a bridge between startups, investors, and the education ecosystem in MENA and beyond. This role reinforces my mission: helping education providers and EdTech innovators scale smarter and attract capital.
Lead local Google alumni chapter, building bridges between founders, investors, and the MENA startup ecosystem
Scaled EdTech business from €105K → €13M ARR in 4 years across two institutions: Gaming Campus and Guardia Cybersecurity School. • Designed & executed GTM strategies that positioned Quest Education Group as a leader in gaming & cybersecurity education • Reduced acquisition costs & improved conversion rates with CRM + automation • Built and led a high-performing marketing & sales team • Launched campaigns across digital, social, events, and partnerships that consistently exceeded KPIs Proof point you can trust: I know how to take education and tech products from niche to mainstream, fast and sustainably.