Amy Odams

About

Experienced Shopper Marketeer in FMCG, having worked across alcohol and soft drinks in variety of channels.

Experience

• Suntory Beverage & Food GB&I (3 yrs 1 mo)
  • Channel Activation Controller
    May 2018 - Sep 2019 · 1 yr 5 mos

  • Shopper Marketing Manager
    Sep 2016 - May 2018 · 1 yr 9 mos

• Shopper Marketing Manager at Carlton & United Breweries
  Sep 2014 - Aug 2016 · 2 yrs

  Primarily responsible for managing the end to end creation, development and execution of the BTL plans across three key retailers, aligning to customer objectives and developed with category strategy and shopper insight.

• Brand Activation Manager at Camelot
  Dec 2012 - Aug 2014 · 1 yr 9 mos

  Responsible for translating brand plans across all retail banners to continue to grow the category.

• Asda (3 yrs 11 mos)
  • Community Life Project Manager
    Jan 2011 - Dec 2012 · 2 yrs

    Developed and implemented one of Asda's top strategic priorities for the business, Community Life, from alignment on strategy to execution in store.

  • Promotional Supply Analyst
    Feb 2009 - Dec 2010 · 1 yr 11 mos

    Responsible for landing all promotional lines in the Home and Leisure department