San Francisco Bay Area
Healthcare alliance operator with 15+ years delivering enrollment growth, partner activation, and program execution inside Fortune 50 payer ecosystems. I've operationalized partnerships at scale, including running 19-market simultaneous activation programs, consolidating enterprise enablement platforms across 70,000+ distribution partners, and managing full-cycle partnership financials inside Humana's procurement and billing systems. My work sits at the intersection of health plan strategy, B2B2C channel execution, and cross-functional delivery. I'm known for being the connective layer between payer partners and internal teams — translating technical complexity into stakeholder language, diagnosing enrollment gaps before they become relationship problems, and driving activation from contract through sustained member growth.
• Lead strategic partnerships supporting Humana’s B2B sales organization and value-based provider affiliations, serving as the primary agency partner for payer- and provider-aligned growth initiatives. • Own executive relationships across payer, provider, and internal stakeholders, aligning strategy, execution, and long-term growth priorities. • Drove 260% growth in gross billings over four years through expanded scope, incremental programs, and sustained partner trust. • Lead integrated partner marketing and enablement programs across digital, traditional, and grassroots channels, contributing to a 79% increase in retail revenue and 37% growth in new members for senior primary care facilities. • Direct sales enablement and education for Humana’s agent/B2B channel (responsible for ~60% of total company sales), increasing channel engagement by 33% and sales applications by 17%. • Built scalable partner content ecosystems including playbooks, webinars, videos, thought leadership, and weekly communications to support employer-facing conversations. • Manage $6M+ in annual billings and $3.5M in media budgets, partnering with finance to ensure efficient allocation, performance optimization, and profitability. • Quarterback cross-functional teams across strategy, creative, media, analytics, and operations; act as escalation point to resolve issues and maintain momentum.
• Led strategic B2B channel marketing programs supporting a sales channel responsible for 60% of company revenue, strengthening agent affinity and preference. • Partnered closely with sales and client teams to drive pipeline support, renewals, and expansion through consistent partner engagement. • Co-created multi-channel communication and content ecosystems (websites, webinars, podcasts, videos, email programs) that increased agent engagement by 33%. • Managed cross-functional collaboration across creative, content, digital, media, and production teams, driving a 3x expansion in annual scope through incremental projects. • Presented strategy and performance insights to senior stakeholders, translating complex healthcare offerings into clear business value.
𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁 𝗮𝗱𝘃𝗶𝘀𝗼𝗿: Served as the primary agency partner to Toyota Motor Sales and the Denver Region Toyota Dealers Association, providing strategic account management, financial oversight, and activation of sponsorships and promotions. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗺𝘂𝗹𝘁𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Developed and executed integrated media campaigns across digital, traditional, and grassroots channels to achieve Tier II advertising goals across 61 Toyota dealers in six states. 𝗘𝘅𝗽𝗮𝗻𝗱𝗲𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗿𝗲𝗮𝗰𝗵: Grew client media plans beyond traditional channels, incorporating paid search, targeted display banners/pre-roll, social media, streaming radio/video, and smart-targeted email campaigns to drive measurable business impact
Supported client accounts by drafting press materials, coordinating media outreach, and tracking coverage. Assisted with event logistics and contributed research to strengthen client campaigns.
Wrote press releases and client newsletters, researched markets and competitors, and compiled media materials for high-tech clients including Sonic Foundry.
Supported directors and story artists by implementing an artwork retrieval system, conducting visual research, and assisting in the casting process.