Agustina Panzoni

Trend Forecaster & Spokesperson

Brooklyn, New York, United States

About

Published trend forecaster and cultural strategist focused on how aesthetics, youth culture, and collective moods shift across digital platforms and everyday life. I track early signals in fashion, media, design, and consumer behavior, and translate them into cultural insight, creative strategy, and long-range narratives for brands. At Death to Stock (DTS), I lead the trend research division and guide creative teams in the production of trend-led visual projects for a community of over 550,000 brands and creatives, including Apple, 818, Shopify, and Universal. @AgusPanzoni - content creator (+400K total followers). Regular media contributor and cultural commentator, featured in Business of Fashion, Vogue Business, Dazed, Teen Vogue, WWD, L’Officiel, Refinery29, The Zoe Report, CBS News, GQ, Who What Wear, USA Today, Input Mag, Fashionista, and Marie Claire FR.

Experience

  • Head of Trends at DEATH TO STOCK
    Jan 2023 - Present · 3 yrs 6 mos

    Build and lead the trend research division of death to stock. Unearth upcoming visual trends and guide production teams in the development of trend-led creative productions.

  • Trends Spokesperson at Depop
    Oct 2023 - Present · 2 yrs 9 mos

    Collaborate with PR, Insights, and Commercial teams to analyze, contextualize, and socialize trending items within the marketplace. This includes launching Depop's first Trends Report and representing the brand in front of key fashion publications such as Vogue Business, Elle, Harper's Bazaar, BoF, and others.

  • Womenswear Category Manager- Depop Trend's Spokesperson at Depop
    Apr 2021 - Dec 2022 · 1 yr 9 mos

    Utilized data analysis and cross-functional collaboration to identify product expansion opportunities in the plus size second-hand market, orchestrated supplier engagement programs in the charity sector, devised seasonal category strategies, forecasted fashion trends by performing qualitative and search data analysis, and represented the brand by sharing trend insights in front of investors and prominent media outlets, including British Vogue, Harpers Bazaar Australia, Elle, amongst others

  • Content Creator: Trends & Culture Analysis at TikTok
    Dec 2020 - 2022 · 1 yr 2 mos

    Creates weekly edutainment short-form video content on the subjects of trends, culture, and futurism, and grew the platform to 287K followers, named LATINX TikTok Trailblazer in 2021, coined viral terms with 140M+ views, and landed media placements in industry publications including Teen Vogue, L'officiel, WWD, Refinery29, GQ, amongst others. Established strategic partnerships with renowned brands such as Lyst, TED, DRESSX, Alexander McQueen, TikTok, Coach, GOAT, Zero 10, Polimoda, Instagram, and more

  • Research Assistant- Second Hand Market Trends Expert at Jane Hali and Associates
    Jun 2020 - Apr 2021 · 11 mos

    Generated and presented monthly resale market reports, conducted comprehensive user experience analysis of industry leaders (including eBay, Poshmark, ThredUp, The Real Real, Vestiaire Collective, and Depop.), and contributed to retail update reports in the apparel, footwear, furnishings, and pet markets through close collaboration with senior analysts.