Madrid, Community of Madrid, Spain
Brand Marketer, with more than 13 years of experience in tech and media companies. I'm always looking for new challenges, and eager to learn new skills. I am currently Head of Marketing at Uber Spain, managing both Uber and Uber Eats brands. . Areas of expertise : > Brand Management > Marketing Strategy > Team Management > P&L Management > Sponsorship Management > Brand Partnerships & co-marketing > Social Media activations > Brand Content > Influence Marketing > User Acquisition > Strategic negotiations
// Management of a team of 6 brilliant marketers. // P&L Management, large marketing budget. // Spain ELT member (Mobility & Delivery)
// Management of a team of 3 brilliant marketers. // P&L Management, large marketing budget. // Spain ELT member (Uber Eats) Key projects under my leadership: > Built Marketings plan and yearly budgets > Led Football sponsorships strategy and vision for 2025 - 2028 > Oversaw the development of new brand platforms, campaigns and activations
// Management of a team of 6 brilliant marketers. // P&L Management, large marketing budget. // France ELT member (Uber Eats) Key projects under my leadership: > Built 2024 Marketing plan and budget > Led Football sponsorships strategy and vision for 2024 - 2027 > Development of new brand campaigns (Uber One "Fred Livraison" - Gold Gd Prix Stratégies du sport - & Uber Eats "C'est bon de décommander" - Gold Effie) and activations
STUDIO+ International is a start-up project hosted by Vivendi Content. STUDIO+ is the first app dedicated to short premium series available in France, US, Brazil, Italy, and Latam countries through telcos. - Elaborated the worldwide digital marketing and communications strategy, including paid and owned digital campaigns, social media, influence marketing. - Oversaw user acquisitions campaigns, from tracking set up to campaign analysis - Ignited brand & media partnerships : Playstation, Casterman, Minutebuzz, Demotivateur, Clique.tv, ... - Agency management : HAVAS (Socialyse, Havas Media, Havas Formula), Bigger Than Fiction, Universal Music & Brands * Project marketing manager for Studio+ marketing and communications' launch in the US. Discover STUDIO+ ! >> http://bit.ly/StudioPlus
CUSTOM ADVERTISING OPERATIONS (70%)// Elaborated custom advertising operations (Digital + TV + Cinema). >> imagined advertising concepts, crafted presentations and pitched it, analysed the results and created final reports. Worked with the editorial teams on brand content offers. Brand content cases : > Le Générateur de Bref - Microsoft (http://bref30ans.canalplus.fr/) // "Gold - Media campaign - Trophée de la Vidéo Online 2014" > Call of Beauty (Studio Bagel) - Activision (https://www.youtube.com/watch?v=MF7yy6tBiOc) > #LeRemix, une création Ed Banger / Surface / CANAL+ - Microsoft (http://canalplus.fr/leremix) // "Silver - Grand Prix du Brand Content 2016" > Future Food : Deliveroo x CANAL+ futuristic partnership : Vidéo (https://www.youtube.com/watch?v=F3GTBJcc9P8) / digital experience (http://futurefood.deliveroo.fr) DIGITAL MARKETING & PARTNERSHIPS (30%)// Created new cross-media advertising offers (TV+digital, sponsoring). Worked on classic CANAL+ Group advertising offers on big channels events such as Nouvelle Star (D8), Le Festival de Cannes (C+), Les Césars (C+), ... Worked on the development of an advertising partnership with Condé Nast and launched P.O.P. , a premium digital offer, focusing on video. Gave social media & digital trainings to marketing and sales teams. Followed up Canal+'s digital assets (websites, apps, Youtube MCN, IPTV) using site centric (Omniture, Comscore, Karbon adserver, Youtube Analytics) and user centric (Médiamétrie Net Ratings) tools. Benchmarked the competition using Kantar AdExpress tool. -- Canal+ Régie's digital assets: canalplus.fr, D8.tv, studiobagel.com, D17.tv, itele.fr, apps (Canal Football App, MyCanal, ...), Youtube MCN (including Canal Factory and Studio Bagel).
Microsoft Surface and Windows 8 : ATL (TV, Digital, Print, OOH/DOOH, Radio) & BTL (Events & Street Marketing, Community Management, Partnerships) media plans implementation and optimization, creatives production follow up, organization of external and internal events (Windows 8 & both Surface launches in France) Social Media, CRM and Community Management lead: implementation of a new editorial strategy to accentuate brand love and generate customer engagement. Close work relations with OEMs, Legal, Retail teams and media/creative agencies. -- Prize won on the campaigns I worked on (managers : Anaïs Harmant & Grégory Olivier) : * Gold TOP COM Street Marketing 2013 - Surface Guerilla Marketing launch campaign. * Grand Prix Stratégie 2013, catégorie dispositifs événementiels de communication externe et relation publics - Windows 8 Launch Event @ Palais de Tokyo (26/10/2012) http://bit.ly/192DiNz
Daily demonstration of Microsoft's latest innovations on my campus. Organization of big promotional and funny events related to Microsoft products. Reported to Publicis Shopper (Microsoft agency in the field). My strong results as an ambassador gave me the opportunity to meet with John Dougherty, Windows Marketing Director (Microsoft Corp), and discuss Microsoft student strategy. I finally got hired for a one-year internship !
Organization of major events such as the Integration week-end (900 pax), the Graduates Gala (1000 pax). In charge of a team of 25 students, all members of the student board and overseeing communication plans. Budget: 500k € / Close work with the school administration
http://culturesc.fr One media was missing at school. 5 students and I decided to fill that need for an alternative voice by creating a disruptive and unconventional webradio that would go through subjects such as Music, Cinema, Literature, and life at school. We recorded our first talks thanks to an associative radio that helped us and ended up with our own studio after the school was convinced by the relevance of the project, then became a real association before merging with a bigger multimedia association. From basic streaming to video recorded talks, Culturesc.fr found its own place into Toulouse BS students lives. My part : Development and management of digital assets (website, social medias), Off-line communication (flyers, boards, ...). Radio commentator : life @ school report