United States
I have several years of experience in film, design, communications, content and marketing. Starting in the film industry in various roles from filmmaker, editor, and script supervisor, I then transitioned into website and graphic design before my most recent role at Vincennes PBS where I was trained through Poynter Institute and PBS to produce the highest quality broadcast and social media content that reflects the PBS brand and aligns with the PBS look and vision.
Produced and filmed PBS brand aligned documentaries and engaging news content from concept to completion & launch, created impactful graphics and templates for print and social media, edited videos, created short animations, implemented a social media strategy, maintained the website & social media channels, created analytics spreadsheets that tracked performance across all platforms to formulate informed and effective marketing strategies. • Produced, filmed, and edited high-quality video content for broadcast and digital platforms, adhering to the PBS brand guidelines. • Managed videography equipment, lighting, and on-site production logistics. • Engineered a multi-channel content strategy that increased engagement by 116% over 4 months by creating compelling, community-engaging content. • Leveraged Google Analytics to refine content, boosting audience impressions on educational, long-form content by over 450% • Collaborated with a cross-functional team to generate show ideas and optimize content performance based on proven metrics. • Completed training and seminars on YouTube, Google Analytics, SEO, social media strategy, content creation, cross-station collaboration, PBS Brand Identity, and the PBS Digital Production Guidebook.
With a passion for bringing together and building up my community, while I was unable to take on a full time position, I worked part time on design, event coordination & project management for fundraisers with non-profits such as the Indiana Military Museum, League of Women Voters, Seraphine Warren's awareness campaign for Missing & Murdered Indigenous People, and the local Boy Scouts of America.
As an experienced designer on hiatus to raise a family, I worked with clients, by referral only. • Managed end-to-end design production of content, products, websites, and marketing graphics for domestic and international clients. • Created digital assets and promotional materials to support branding and campaigns. • Managed multiple projects, balancing creativity with client goals and budget constraints. • Conducted research and competitive analysis to develop cost-effective, audience-focused concepts. DUTIES PERFORMED: • Branding and Identity for new businesses • Logo Design for existing businesses • Website Design for new businesses & music industry professionals • Website Design Refresh for existing websites • Product Design in the Children's Craft & Activity category • Packaging Design for Health & Beauty Category • Invitation Design • Photo Re-touching • Music Video Graphics Design
In my role as Marketing Director, I led the marketing team through multiple marketing campaigns from concept to launch. Collaborated with vendors to coordinate public relations outreach, events, and on-site demonstrations. • Planned and executed multi-channel marketing campaigns, including mailers, print, radio, and social media. • Created graphics and promotional content. • Developed contests and events to increase patient engagement and service adoption. • Managed marketing budgets, tracked expenditures, and maintained records. DUTIES PERFORMED: • PR • Creative Direction • Graphic Design • Website Maintenance • Social Media Management • Photography • Creating Marketing Campaigns • Copywriting • Budget Management & Tracking • Performance Tracking • Ad Buying •Writing Directives for Marketing Department Procedures
Designed beautiful, high-end personal care product packaging and stationery products to nationwide upscale retail chains, as well as big box stores.