Aggie Law

PR & Brand Communications | Social Media | Influencer Marketing | Retail Marketing | Event & Project Management | Luxury Brands

Hong Kong, Hong Kong SAR

About

Experienced Brand Communications & Marketing professional with 14+ years of expertise in fashion and jewelry industry. Skilled in PR & Brand Communications, Celeb/KOL Liaisons, Social Media Strategies, Retail Marketing, Event Planning & Management, and Project Management etc. Dynamic and results-oriented leader with a can-do attitude, experienced in team management and motivation, as well as collaboration with media agencies. Established professional network within the media industry, boasting strong connections with celebrities, influencers, and stylists.

Experience

  • Senior Marketing & PR Manager at King Fook Holdings Limited
    Jun 2025 - Present · 1 yr 1 mo

    Strategize and manage the annual A&P budget for PR, marketing, and China social media across the core gold and jewellery business. Direct PR, brand communications, media relations, and influencer marketing initiatives for King Fook Jewellery and masterpiece by king fook, including leading content strategy and overseeing overall management for official Hong Kong and China social platforms Spearhead local market PR and media activations for a portfolio of four exclusive European jewellery brands and independent luxury watchmaking partners

  • PR & Branding Consultant at Freelance
    Dec 2024 - Present · 1 yr 7 mos

    Craft integrated PR and brand strategies, drive strategic media placement, and lead KOL and cross-brand collaborations for fashion, lifestyle, and other retail brands

  • Marketing & Communications Manager (Overseas Markets) at SHANGHAI TANG
    Dec 2023 - Nov 2024 · 1 yr

    Regional lead for 360-degree Marketing & Communications strategies, including PR, brand marketing, social media, retail marketing, CRM, event planning, and A&P budget management for the overseas markets - Hong Kong, Singapore & Malaysia A key team member for the brand’s creative projects, major 30th anniversary campaigns & events, and regional CSR partnerships

  • Pandora (3 yrs 10 mos)
    • PR & Influencer Manager (HKMO & Taiwan)
      Mar 2021 - Oct 2023 · 2 yrs 8 mos

      Oversee overall A&P budget planning, PR, brand communications, influencer marketing, social media content strategies, digital campaigns and event management for HKMO & Taiwan With over 1.5 years of experience in a regional role, overseeing PR & communication strategies across APAC regions, including Hong Kong, Macau, Taiwan, Singapore, Japan and wholesale markets

    • Assistant PR Manager (Regional & HKMO)
      Jan 2020 - Mar 2021 · 1 yr 3 mos

  • Associate PR & Communications Manager at Michael Kors
    May 2018 - Nov 2019 · 1 yr 7 mos

    Regional lead of PR, communication and all-rounded brand marketing strategies for Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels