Brussels, Brussels Region, Belgium
✨ Results-driven marketing specialist with 4 years of experience in product development, category and brand strategy within cosmetics, luxury, pharmacy and healthcare sectors in Europe. Passionate about creating innovative solutions that improve consumers' wellbeing and campaigns that drives business growth. 💼 Skilled in managing large product portfolios, leading cross-functional teams, dealing with stakeholders and creating marketing plans across multiple markets and channels. Experienced in both B2B and B2C environments with a focus on data-driven decisions. 🎓 Master’s degree in Management and International Marketing from SKEMA Business School, specialising in Digital Marketing and Data Analytics.
INULA Group (Pranarôm, HerbalGem, Biofloral) 🌱 International leader in natural health therapies Product manager for the brand HerbalGem. I managed a €21M portfolio covering ten food supplement categories across France, Belgium, Spain, and Italy. 🚀 Key Achievements: - First alcohol-free innovation developed for the brand that became best-seller in 1 year (+54%) - Rebranding of the most strategic category Cough & Cold (40 products, 11M€) - Stretch plan : 2 product relaunch and 1 NPD in 4 months (+273 %) - Co-authored the new brand narrative with the scientific department 🎯 Core Responsibilities: - Driving annual marketing plans: RGM, sales (sell-in/sell-out) & market analysis, consumer insights, category strategies (4Ps), retail & digital activation plans, performance optimisation - Developing sales enablement tools: POS materials, training programs, sales decks, press & scientific materials - Supporting field teams during commercial seminars and cycle presentation - Leading end-to-end product development with cross-functional teams (supply, procurement, regulatory, R&D, logistics): concept creation, P&L management, forecasting, pricing strategy, formulation, and go-to-market launch plans
🌿Apothical is a leading network of 103 pharmacies and parapharmacies in France, with over 300 partner laboratories. My Role: In charge of trade marketing and brand partnerships to support retail performance and in-store visibility. 🎯 Core Responsibilities: - Coordinated promotional plans with 300+ partner brands - Established exclusive trade marketing actions for the group - Launched a digital partnership with Opeaz to streamline operations - Analysed sell-out performance of promotional campaigns - Expanded the brand portfolio and negotiated commercial terms - Organised merchandising trainings with L’Oréal - Created and deployed POS materials across retail network
👜French luxury house specialised in leather goods and trunk-making, combining strong family heritage with international and digital ambitions. 🎯 Core Responsibilities: • Defined collection plans and supported new product developments • Coordinated branding animations (Photoshop mock-ups, workshop briefs) • Built the product database for the B2C website launch • Wrote product training materials for retail and field teams • Created visual merchandising guidelines and best practice manuals • Organised seasonal product photoshoots • Analysed market trends and competitors, including insights from Fashion Week
Organisation of international press events, coordination of the relations between Filorga and the journalists and influencers, création of influence box and gifting, monthly clippings analysis