Greater Toronto Area, Canada
Multi-lingual communications professional specializing in Employer/Talent Brand and recruitment marketing, with several years of experience across digital, social and integrated communications. I’ve contributed to award-winning employer brand work across social media, diversity, technology, innovation, and video, helping translate EVP and culture into campaigns and content that engage employees and attract talent. My experience spans multiple industries, including telecommunications, rail manufacturing, and banking, partnering with stakeholders across functions to deliver communications that are clear, audience-led, and aligned to business and talent priorities. I’m passionate about Employer Brand because it sits at the intersection of people, culture, and storytelling. I love building digital-first narratives that feel human and authentic (with a touch of smart humour), and I’m motivated by work that helps people see themselves in a company, before day one and long after.
- Creating and implement strategies to enhance our Employer Brand in the Americas, particularly in Canada, the US, Mexico and Brazil - Strategize and execute recruitment marketing campaigns across different markets and different audiences: office-based and production-based - Responsible for content and creative across digital and offline channels - Liaise with agency and third-party providers to develop talent attraction campaigns -
- Promoted within the team, managing a designer and a junior social media associate - Designed and implemented a new social media strategy in order to generate brand awareness of BT Group as an employer and ultimately traffic to our careers website - Managed end-to-end campaigns, including stakeholder management, strategy, creative, execution, budget management and reporting - Supported in the development of the pillars of the Employee Value Proposition and developed content for each pillar - Responsible for developing over 50 attraction campaigns across different areas of the business: early careers (graduates and apprentices), volume (frontline staff) and professional (from corporate functions to digital and technology), and across different regions with budgets ranging from £10k to £400k - Managed our agency partners, developing concepts, creative and media buying - Managed partnerships and organized F2F or virtual events - Creative support in the launch of RMK by SuccessFactors
- Managed of all social media channels related to recruitment - Facebook, Twitter, Instagram and LinkedIn, across two different brands - Responsible for the quarterly planning and monthly content calendar - Created different types of content for various outlets: static, video and blogs - Curated, sourced and scheduled the content using Adobe Creative Suite and Khoros/Sprout Social - Developed paid social campaigns in order to attract candidates to different areas of the business, from early careers to professional recruitment - Organized sessions to raise employee advocacy in the technology units of the business - Created The Early Careers Podcast, to raise brand awareness around our graduate and apprentice programmes that generated over 6k downloads - Community management across all social media channels including Indeed and Glassdoor - Supported and acted as consultant when evaluating particular job boards
• Responsible for the strategy of Social Media advertisement in EMEA for the technology giants Western Digital and SanDisk; • Responsible for planning and executing paid and organic campaigns for WD and SanDisk in the UK, France and Germany; • Management of the European and American social-media channels for G-Technology (community management + content creation); • Experience in scheduling content via Sprinklr; • Attendance at technology events in order to create social-media content; • Ability to adjust and adapt marketing plans quickly due to changes in the product or commercial roadmap; • Briefing the design team in order to create social-media assets; • In charge of creating concepts and developing content for product launches to be used in worldwide campaigns.
• Managing the social media channels of 9 accounts across the food, drinks, hotel and well-being sectors including content creation and community management; • Responsible for creating monthly reports on social media performance activity; • Liaising with clients for content approval and handling ad-hoc content requests; • Scheduling the content via Buffer (Facebook and Twitter) and Schedule.gram (Instagram); • Overseeing and managing an Account Executive.