Affan Ahmad

P&L Owner/Ecommerce/Category management/Omni channel/Startups/Planning/Merchandising/Negotiations/Cross Border

Kanpur, Uttar Pradesh, India

About

- Business Leader with more than 12 years work experience in P&L Management across Retail E-Commerce. - Cross Functional Expertise with a demonstrated track record of building high growth & profitable categories while improving Customer & Partner experience. - Specialize in Structured Strategy Formulation & leading it with strong execution across stakeholders in an ever changing dynamic environment. Specialties: OTB Planning, E-Retailing, E-commerce start up, Global Sourcing, Omni Channel, E-commerce ventures, Vendor development, Purchasing, Negotiation, Brand collaborations, margin set-up, Private label development and procurement of goods at cheapest cost

Experience

  • Category Head ecommerce and omni channel at Paytm
    May 2015 - Jun 2021 · 6 yrs 2 mos

    Managing the P&L for the category. Handling a business of more than 500Cr+ ➢ Ensuring the P&L of the category. ➢ Optimization of visibility funnel, maintaining healthy balance of Impression to grid view, click through rate and conversions. ➢ Identifying revenue leakage channels and taking corrective measure to get them fixed. ➢ Omni channel business-Leading the Ship from Store/Ship from Warehouse/Pick at Store. Working with top brands/MBO’s like Redtape, Sports Station, Value Station, Red chief, Lotto and multiple franchise stores. ➢ O2O(offline to Online)- Instrumental in created India’s first seamless O2O store in collaboration with Redtape.(on the lines of HEMA stores in China) ➢ B2B Wholesale Business- Part of the founding team of Paytmmall wholesale business. Working up with top International, Indian mass brands and national labels. Doing 3000+ order montly. ➢ Global Sourcing- Footwear sourcing head for “ENSO”. Paytmmall’s white label selling globally procured merchandise. Doing 40+ Cr business from ENSO. ➢ Social Commerce - The refer and buy model (Like Pinduoduo in china), Model is already showing positive response and doing 50+ order daily. ➢ Gift Vouchers business- Managing Paytm offline gift voucher business for various offline brand stores. Top Brands/MBO’s include SSIPL group, Mirza International, Action Group and Khadims. This helped them in increasing the traffic as well as AOV and conversions. ➢ People Management- handling team of 30+ members directly and around 80+ indirectly. ➢ Data Analysis- Analyze Sales, Customer demographics, buying behavior, trends and Inventory performance for selection of Options and Range. ➢ NPS- Ensuring positive Merchant ratings and Net promoters score.

  • Category lead ( Footwear & Accessories) at Jabong.com (Rocket Internet GmbH - Zalando.de)
    Jan 2011 - Apr 2015 · 4 yrs 4 mos

    Jabong.com (Rocket Internet GmbH - Zalando.de),a German partnership and the future shareholder of an lndian subsidiary. They are operating an online portal for footwear and fashion retail in India. • Selecting the right merchandise from inventory offered to ensure fast sales. • Working closely on OTB sheets for the best buying process. • Working closely with the manufacturers for the private labels. • Check the movement of product and also planning for that • To make proper coordination between company & supplier. • Market survey of new opening store to know the customer taste. • Weekly & monthly scheduling of goods delivery plan

  • Buyer (Footwear Category) at Yebhi.com
    Feb 2010 - Jan 2011 · 1 yr

    Sourcing- Getting new developments for the organisation. To make proper coordination between company & supplier. Market survey of new opening store to know the customer taste. Merchandise Planning, looking after proper replenishments.

  • Merchandising Executive at Rahman Industries Ltd.
    Apr 2004 - Feb 2006 · 1 yr 11 mos

    • To manage & train the work force for best performance. • Needs assessments for client’s satisfaction and deliver services to ensure client’s satisfaction. • To insure the delivery of products in time with co-ordination of factory manager. • To precede the sampling & to get customer approval for bulk order. • To make proper coordination between factory & buyers. • Weekly & monthly scheduling of goods delivery plan and to ensure timely delivery of goods as on date committed to buyer. • To manage Inventory and procurement system with the coordination of Purchase Manager.