Baku, Baku Ekonomic Zone, Azerbaijan
As an experienced Media Relations Specialist and Marketing Professional with 9+ years of experience, I have had the privilege of shaping impactful campaigns and strategies for a range of notable brands, including UFC, McDonald's, Hertz, Pasha Life Insurance, Irshad Electronics, Sea Breeze Real Estate, and 1to1. My work spans media strategy, public relations, content creation, and brand communications, with a focus on driving engagement, increasing visibility, and delivering measurable results. I thrive in dynamic, fast-paced environments where creativity, collaboration, and adaptability are essential. I bring a positive, proactive, and solution-oriented mindset to every project, combining analytical thinking with a passion for storytelling. Whether it’s crafting compelling media campaigns, analyzing audience insights, or helping brands communicate effectively, I enjoy turning challenges into opportunities and bringing fresh ideas to the table. Certified by DMI, I also integrate a data-driven approach into my work, balancing creativity with strategic insight. Known for my sense of humor, optimism, and ability to connect with people, I aim to create not only successful campaigns but also a positive and collaborative work environment.
• Leverage AI tools to enhance news generation, content optimization, and SEO strategies, boosting productivity, quality, and audience engagement; • Review, edit, and polish content for grammar, style, spelling, and punctuation to ensure high editorial quality across articles and multimedia; • Efficiently manage multiple tasks in a fast-paced newsroom, ensuring all content is produced and published on time; • Conduct regional, political, and socio-economic analysis to provide context and deeper insights for news coverage, supporting data-driven editorial decisions; • Monitor and analyze international and regional media outlets, identifying key narratives, trends, and emerging topics relevant to the region; • Track global news agendas and geopolitical developments, adapting coverage to reflect their local and regional impact; • Ensure accuracy, consistency, and editorial integrity, while aligning content with audience interests, SEO requirements, and emerging media trends; • Contribute to editorial planning and news agenda development based on audience data, media monitoring, and regional dynamics.
• Review, edit, and refine news articles, analytical reports, and opinion pieces with a primary focus on Middle East conflicts, ensuring accuracy, clarity, factual integrity, and compliance with editorial standards; • Conduct in-depth research and source verification, identifying credible primary and secondary sources to support analytical and news-driven content; • Gather expert comments and statements, working with open-source materials, official releases, and media sources to enrich coverage and provide balanced perspectives; • Prepare analytical and news materials based on editorial assignments, delivering timely, well-structured content aligned with the portal’s agenda and priorities; • Monitor regional and international news flows, identifying key developments, emerging narratives, and high-impact topics relevant to the audience; • Track geopolitical dynamics related to Middle East conflicts, including regional actors, escalation patterns, and their broader political and socio-economic implications; • Contribute to regional analysis and contextual reporting, ensuring that global events are presented with clear local and regional relevance; • Maintain consistently high editorial quality through fact-checking, cross-referencing sources, and analytical validation of published materials.
• Developed and managed internal communications, including email newsletters, corporate updates, and targeted messaging to engage team members effectively; • Authored, tailored, and distributed press releases, coordinating closely with journalists during press conferences to ensure accurate, timely, and positive media coverage; • Produced and adapted scripts, video content, and written materials for diverse projects, customizing content by language, location, and target audience to maximize impact; • Conducted in-depth research on Azerbaijan’s history, economy, legal framework, and investment opportunities to inform marketing strategies and investor presentations; • Led collaboration with the marketing team in Israel, preparing persuasive presentations and materials highlighting Azerbaijan’s benefits for international investors; • Oversaw radio advertising campaigns, creating and regularly updating copy to reflect current promotions and marketing initiatives; • Managed the company website, adding new content, updating existing information, and ensuring all materials remained current, accurate, and engaging for online audiences; • Contributed to strategic marketing planning, ensuring alignment of communication, content, and investment-focused campaigns with company objectives and international outreach.
• Served as the primary liaison between clients and the production team, translating business objectives into clear creative and technical requirements while aligning timelines and expectations; • Led the end-to-end management of video production projects, from initial concept and planning to final delivery, including scheduling, workflow coordination, and resource planning; • Coordinated cross-functional teams - creative, editorial, and technical - to ensure seamless collaboration, timely asset delivery, and full compliance with client briefs; • Managed project budgets and resource allocation, maintaining cost efficiency while ensuring production quality and meeting delivery deadlines. • Ensured all deliverables met client expectations and internal quality standards, overseeing feedback cycles, revisions, and approval processes to maintain long-term client relationships.
• Managed, edited, and localized news content in multiple languages, ensuring accuracy, clarity, and relevance for international and cross-cultural audiences; • Coordinated closely with reporters, correspondents, and contributors across different regions to gather, verify, edit, and publish timely international news coverage; • Adapted news stories for cultural, political, and regional sensitivities, ensuring content aligned with audience expectations and editorial standards; • Conducted thorough fact-checking and source verification, maintaining compliance with editorial policies, journalistic ethics, and accuracy requirements; • Ensured consistency in tone, structure, and editorial quality across international news outputs, supporting a cohesive global content strategy; • Contributed to news prioritization and editorial decision-making based on global developments and audience relevance.