Afa W.

Corporate Communications | Stakeholder Relations | Experienced Journalist

Hong Kong, Hong Kong SAR

About

Corporate Communications Manager with 10+ years in media, PR, and executive communications. Experienced in strategic communication, stakeholder engagement, crisis management, and employer branding, I drive clear, impactful messaging that connects with investors, media, and employees while building trust and brand value :)

Experience

  • Corporate Communications Manager at Hong Kong Convention and Exhibition Centre (Management) Limited
    Jul 2022 - Present · 4 yrs

    - Executive communications: Developed and executed public relations strategies, created corporate materials, and drafted high impact speeches and presentations for senior executives, strengthening leadership visibility and corporate reputation. - Stakeholder engagement & branding: Built and maintained strong relationships with external stakeholders, managing events and promotions to enhance employer branding and corporate image. - Crisis & issue management: Oversaw complaints and sensitive issues by logging, investigating, and resolving cases, ensuring regulatory compliance, preparing executive reports, training junior staff, and implementing process improvements to safeguard reputation and operational integrity.

  • Senior Account Manager at LBS Communications Consulting Limited
    Jun 2021 - Jun 2022 · 1 yr 1 mo

    - Investor & media relations: Managed investor and media engagement through results announcements, press conferences, and roadshows, strengthening corporate visibility and executive reputation. - Executive communications: Prepared bilingual corporate materials, including presentations, press releases, chairman statements, and newsletters, to enhance leadership profiling and client visibility. - Crisis management: Monitored market news to anticipate reputational risks and led crisis communication responses.

  • Executive Assistant at Home Affairs Department, Hong Kong Government
    Oct 2020 - May 2021 · 8 mos

    - Communications & community relations: Oversaw communications and public engagement by managing information dissemination, monitoring feedback, and handling community issues.

  • Reporter at i-CABLE News Limited
    Aug 2018 - Oct 2020 · 2 yrs 3 mos

    - Media & financial communications: Produced and hosted live financial TV programs such as “交易所直播室”, “財經Facetime”, “一期一匯” and “華爾街速遞”, overseeing program concepts, content development, interviews with industry leaders, and scriptwriting. Researched and published daily financial news across Mainland China, Hong Kong, and the US.

  • Research Analyst at Fulbright Securities, Fulbright Financial Group
    Dec 2016 - Jul 2018 · 1 yr 8 mos

    - Equity research & stakeholder engagement: Conducted equity research on the H Share market, producing daily morning notes and weekly reports with actionable investment insights for retail clients. Strengthened corporate visibility and client relationships by managing partnerships with Hong Kong media and organising industry seminars and online interactions, including launching the “富昌財經台” on YouTube and Facebook to expand reach and enhance executive profiling.