Stirling, Scotland, United Kingdom
With over a decade of experience in communications, social media, and digital marketing, I specialize in crafting compelling narratives that engage audiences and elevate brand reputation. I have worked across B2B, B2C, and publishing, developing expertise in strategic communications, social media, content creation, and public relations. I excel in storytelling and audience engagement across digital media, including social media, video, copywriting, and design. With extensive experience collaborating with public relations teams, I have developed a keen ability to craft compelling narratives and translate complex topics into engaging, accessible content for both broad audiences and the media. A passionate learner, I continuously expand my skill set and thrive in fast-paced environments where adaptability and creativity are key. I hold a Diploma in Digital Marketing from Red Academy and a Bachelor of Arts from Simon Fraser University.
Responsible for developing and executing integrated marketing and communications strategies across digital channels to support business growth and auction performance. Accountable for managing multi-channel campaigns, creating customer-centric content, and leveraging performance data to drive optimisation across SEO, paid media, email marketing, and social platforms.
Worked on the global corporate communications team for this Canadian HR Tech SaaS company with a one billion dollar valuation. Developed the strategy and managed the social media presence for 45,000+ followers, more than doubling our follower base, tripling our yearly impressions, and doubling our engagement rates, resulting in record social media growth. Built and ran an employee advocacy program which led to Visier being ranked as the third highest engaged employee base on social media among Canadian tech companies. Worked closely with the Digital Marketing team to create and execute polished integrated campaigns. Worked closely with our research team to promote their research in the most compelling, engaging way across multiple platforms. Highly skilled in communicating complex, technical software capabilities to a lay audience in a clear, compelling way.
Created and implemented B2B social media marketing strategies to drive Visier's brand awareness, engagement, and lead generation across all social media platforms.
Created and implemented B2B social media marketing strategies to drive Visier's brand awareness, engagement, and lead generation across all social media platforms, resulting in an 85% increase in followers, and a 340% increase in annual impressions to 1.1M within my first year at the company.
Sherwood Creative is a full-service social media agency, specializing in social media strategy, management, and content creation. As Principal of Sherwood Creative, Alexandra has managed a wide range of social media accounts in the B2C, B2B, publishing, and food and beverage industries, as well as executive thought leadership for C-suite executives.