Brooklyn, New York, United States
Experienced Senior Brand Designer with a passion for digital design, video production, and storytelling. Creating engaging multimedia experiences, with a strong focus on effective project management and collaborative efforts that leave a lasting impact on audiences and stakeholders.
Directed, designed, and executed layouts for various Flagbearer Games projects, including the TTRPG Nations & Cannons Core Rule Book, American Crisis sourcebook, Misfire Card Deck, enamel pins, and additional collateral. Developed templates and design assets to maintain brand consistency across multiple projects and platforms including Mailchimp, Square Space, TikTok, YouTube, Instagram, DriveThru RPG, etc. Managed, storyboarded, and executed the creation of video content and social media assets to support marketing initiatives. Built and managed the company website, ensuring a user-friendly and visually appealing online presence. Coordinated with vendors to ensure timely delivery and quality of materials and merchandise. Staffed conventions, representing Flagbearer Games and engaging with attendees to promote products and generate brand awareness. Participated in Agile scrum methodology, collaborating with cross-functional teams to ensure efficient project management, task prioritization, and timely delivery.
Crafted visually striking designs for various print materials, including brochures, flyers, pop up banners, and promotional items, to enhance the visual appeal and messaging impact of client conventions. Coordinated with printers and preparing print files to ensure impeccable quality and precision in delivering print materials for freelance projects. Web developer ensuring optimized functionality and captivating user experiences for medical and non profit clients. Skilled in utilizing industry-standard software such as After Effects and Final Cut for freelance video editing projects, producing visually captivating videos with seamless transitions and effects. Experienced in photo editing with Photoshop, employing advanced techniques to enhance images and create visually stunning compositions. Created original illustrations that breathe life into ideas, leveraging visual storytelling to captivate audiences for freelance projects. Experienced in linocut printmaking, expertly carving intricate designs on linoleum blocks and producing unique and textured prints for artistic endeavors.
Design lead/art director for brand guide refresh initiative. Collaborated with Product team to ensure cohesive and consistent brand identity across platforms. Revised color palette to be WCAG compliant and created all new collateral and digital elements to reflect brand’s growth and maturity. Designed content for large external initiatives, creating multimedia assets including videos, animated GIFs, social tiles, social carousels, PowerPoint decks, and standalone infographics for product launches and promotional campaigns, paid and organic. Designed and produced impactful white papers, reports, and print collateral, including showcasing strategic partnerships to elevate brand presence. Created assets for multi-channel campaigns with branded videos, graphics, packaging, email blasts, booth structures, and promotional items for leading industry events, boosting engagement and brand awareness. Managed banner and retargeting ads, leveraging strategic partnerships for campaign enhancement. Set up Marketing team on Asana to better support project management. Created automations to ensure main calendar population and to enable ease of use for colleagues. Launched company podcast, “Curinos (F)insights,” managing production, brand design, and promotional materials. Created library of templates on Canva for colleagues to generate ad hoc branded social graphics, ensuring consistency on both internal and external platforms, streamlining social post creation process. Created custom animated charts for WordPress and social channels using Datawrapper, Visualizer Pro, built-in Elementor assets, Canva, and Charts.js. Built and managed email and social media campaigns via Hubspot.
Lead on redesign for quarterly company magazine (then known as the Novantas Review). Managed Novantas' websites and social media pages. Built out custom WordPress taxonomies and functions to update backend. Created unique page templates using PHP for advanced functionalities. Incorporated animated chart functions to web content for a more interactive user experience. Streamlined promotional content creation for Sales teams including print materials, video, animated GIFs, and more. Built and managed email campaigns via ActiveCampaign and Mailchimp.
Design lead on product layouts and designs primarily for print materials. Created custom infographics, illustrations, and vector art to communicate complex information effectively for adult and child audiences. Managed website redesign. Collaborated with developer to ensure functional site (projectenergysavers.com). Oversaw the USSSP website project and quality assurance (usoceandiscovery.org). Art director/designer for the State & Local Energy Report quarterly magazine, maintaining visual consistency and enhancing reader experience. Established vendor relationships and managed project life cycles.