Adrienne Sharkey-Perves

About

Experience

• Verisure (8 yrs 9 mos)
  • Managing Director - Arlo Europe
    Feb 2023 - Present · 3 yrs 5 mos

  • Senior Marketing Director - Arlo Europe
    Jan 2020 - Feb 2023 · 3 yrs 2 mos

  • Global Brand & Marketing Director
    Oct 2017 - Jan 2020 · 2 yrs 4 mos

    Verisure, operating under 2 brand names (Securitas Direct & Verisure) is the European market leader in monitored security solutions. The Company has more than 3.0 million customers in 15 countries across Europe and Latin America, more than 18,000 employees and partners, and grows continuously at more than 10% per annum. Our customer offering covers the whole value chain – from product development, design and sales to installation, service and a 24/7 professional monitoring solution. The company is owned by leading private equity firm Hellman & Friedman, Singapore’s sovereign wealth fund GIC, and management. Reporting directly to the CMO, my responsibilities include: - Own brand strategy, positioning & equity. Own all brand identity elements from logo, color palette, design and tone of voice across both commercial and corporate touch-points. Currently leading major brand integration and relaunch. - Group marketing leader for global advertising campaigns to fuel media investments in TV, Radio, Digital touch-points, among others. Deliver efficient & effective advertising creatives to generate leads in under-penetrated home security category. - Lead product and service marketing and commercial launches from consumer promise to positioning, communication strategy, asset development. - Creating a new external communications and PR function to support Verisure's corporate headquarters and growing global business. - Build, coach and develop a growing team currently including 4 direct reports with additional roles under recruitment.

• Procter & Gamble (10 yrs 3 mos)
  • Senior Brand Manager - Global Female Grooming, Gillette Venus
    Sep 2016 - Sep 2017 · 1 yr 1 mo

  • Brand Manager - Braun Global Digital Marketing and ECommerce
    Jul 2014 - Sep 2016 · 2 yrs 3 mos

    Lead Braun's Global eBusiness strategy & activity system including eCommerce go to market & digital marketing / brand building.

  • Brand Manager - Braun Hair Care, Global appliance portfolio & product design
    Jun 2013 - Jun 2014 · 1 yr 1 mo

    Lead Braun's Hair Care appliance portfolio strategy, new innovation pipeline, marketing strategy & execution in market.

• Program Management, Policy Analysis, Diplomacy at U.S. Department of State
  Jan 2005 - Jul 2006 · 1 yr 7 mos

  Special assistant to the Director, Iraq Reconstruction Management Office (Ambassador Daniel Speckhard) Deputy chief of staff, Iraq Reconstruction Management Office Information & reporting officer, Iraq Reconstruction management Office

• Business Development Manager at ECC
  Apr 2004 - Jan 2005 · 10 mos

  New business development Marketing & communications Local talent / subcontractor acquisition, capability creation & financial solutions Community outreach and local investment

• Management Consulting, Program & Project Management at Deloitte (formerly BearingPoint & KPMG Consulting)
  Dec 2001 - Apr 2004 · 2 yrs 5 mos

  New business development (RFP / proposal development) Program design and project administration Implementation of financial, banking sector reform programs in developing markets