Adrian Wilkinson

Systematic Problem Solver | Blending Compensation Strategy, HRIS Optimization & Alteryx Automation

Winston-Salem, North Carolina, United States

About

I’m a systematic problem solver who thrives at the intersection of people, data, and technology. With deep expertise in compensation strategy, HRIS optimization, and Alteryx automation, I help organizations build smarter, more scalable people systems. Over the course of my career, I’ve delivered high-impact work across multiple Centers of Excellence (COEs)—from compensation and total rewards to HR operations and analytics. I’ve led cross-functional initiatives that bridge the gaps between HR, IT, finance, and business leaders, and played a key role in a global transformation project involving colleagues across North America, Europe, Asia, and Latin America. Highlights of my work include: • Automating complex HR data workflows using Alteryx, reducing cycle times and manual errors • Reimagining compensation planning processes to drive both equity and transparency • Enhancing system integrations and user experiences within enterprise-level HRIS platforms • Acting as a translator between data and decisions, making technical insights accessible to non-technical stakeholders I bring a continuous improvement mindset to everything I do—curious, iterative, and focused on meaningful progress. Whether I’m streamlining a workflow or building pay structures, I aim to deliver solutions that work today and adapt for tomorrow. Let’s build something better.

Experience

  • BAT (Winston-Salem, North Carolina, United States · Hybrid)
    • Global Data Lead - Global HRIS Implementation
      Mar 2026 - Present · 5 mos

    • US Data Lead - Global HRIS Implementation
      Oct 2025 - Feb 2026 · 5 mos

  • Reynolds American Inc. (9 yrs 1 mo)
    • Senior Manager Compensation
      Apr 2024 - Sep 2025 · 1 yr 6 mos

    • Senior Manager HRIS
      Mar 2023 - Apr 2024 · 1 yr 2 mos

    • Director Data Strategy
      Jul 2022 - Mar 2023 · 9 mos

  • Bellomy Research, Inc. (Greensboro/Winston-Salem, North Carolina Area)
    • Research Manager
      Mar 2013 - Sep 2016 · 3 yrs 7 mos

      • Established method to automate the population of data in Excel and Powerpoint reports which reduced the amount of time required to update a report from 40 hours to five minutes. • Successfully managed the implementation and analysis of bulk email testing to compare differing HTML email designs, enabling us to improve click-through rates by 33% and nearly eliminate unsubscribe requests. • Led analyses in Excel using VBA, complex functions (e.g., VLOOKUP), and Pivot Tables to guide business decisions. • Championed automation of redundant processes using SQL and Excel which reduced the time to deliver time-sensitive information to clients by over 50%. • Translate highly technical conversations to account managers facilitating better problem solving capability of the entire team. • Coached colleagues in the use of SQL and Excel to gather the specific information they needed. • Automated daily reminder email process using SQL and HTML, saving valuable time for our team. • Developed reports which explain data fluctuations and include implications for future marketing and business decisions. • Manage research from proposal stage to completion including quantitative and qualitative projects in the CPG, energy, home appliances, apparel, home improvement, and telecommunications industries. • Collaborate with IT to ensure client portals function as they were intended, including data checking, weekly testing, and idea generation for improvements. • Oversee day-to-day operations of important tracking studies to guarantee data collection is received proportionally throughout each quarter.

    • Social Research Information Specialist - Programmer
      Jan 2010 - Mar 2013 · 3 yrs 3 mos

      • Researched and developed new method for conducting focus groups enabling clients and respondents to participate remotely • Built, tested, and implemented a modern technique for capturing visual feedback in surveys using HTML5 and JavaScript • Assemble and deliver client portals to allow clients to see their project data in real time • Pioneered a modern reporting technique for qualitative research involving video compilations • Assist account team in providing clients with project information • Program and execute marketing research surveys which are conducted on the phone, the internet, and tablet devices • Assemble marketing research communities allowing clients to answer unique quantitative questions about their brand and products • Deliver data tables with significance testing enabling clients to see trends in their research • Interact collaboratively and effectively with internal account teams to ensure that client's needs are successfully met

  • Client Advisor - Sales at Crown BMW
    Aug 2009 - Dec 2009 · 5 mos

    Acted as salesperson to ensure customers find the vehicle that best fit their needs.

  • Wedding Disc Jockey at Sound Technique
    May 2002 - Jun 2009 · 7 yrs 2 mos

    Served as disc jockey for a variety of clientele (10 year-old birthday parties, weddings, proms, homecomings, elementary school dances, 50th anniversary parties, and everything in between). Responsible for keeping you on the dance floor, setting up and breaking down equipment, troubleshooting equipment failures, and communicating with clients to discover their exact needs. -Maintained 100% customer satisfaction over all 7 years at the company.