The Hague, South Holland, Netherlands
As a market researcher and analyst with a particular interest in creating strategic insights and exploring consumer behaviour, I believe that data is only half the story; the other half is the human context that gives it meaning. By blending my academic expertise in qualitative research with my corporate experience in market forecasting, I apply mixed methods lens to turn raw data into strategic insights that actually resonate. I’m at my best when I’m using my analytical discipline to solve human problems, striving for work that is strategically meaningful but also purposeful at a larger scale. My professional roots stem from arts and culture and this field has never gone out of my sight. I am passionate about observing and forecasting cultural trends and analysing how they can be leveraged to create business value.
Performing regional market intelligence and data acquisition across Europe and Africa to provide the analytical foundation for long-term strategic planning and resource allocation. Executing systematic desk research and quantitative modeling to deliver high-level market sizing and forecasting reports for leadership. Conducting in-depth industry analysis and competitive benchmarking to identify diversification opportunities and inform regional positioning. Fostering analytical development by mentoring junior analysts, ensuring high-quality deliverables and a disciplined approach to research methodology.
Conducted audience analysis and market research to decode user preferences, directly informing brand positioning and the optimization of cross-channel communication strategies. Developed and executed tailored content strategies and verbal identities, ensuring a consistent tone and visual brand presence across social media, web, and marketing collateral. Managed media assets and stakeholder relationships, fostering brand loyalty through active community management and cohesive external communications. Oversaw the planning and execution of integrated content and event calendars, ensuring the timely delivery of campaigns and digital assets.
Working within established commercial strategies of the brand, creating weekly plans for visual merchandising of the new products, reporting on achieved commercial goals, changing shop interior and window displays to promote new products and reflect seasonal trends. Customer service: answering queries and giving advice and guidance on product selection to customers.
Analyzing, documenting, organizing and cataloging all collections policies and materials that are slated for being preserved permanently in the museum's collection. While working on acquisitions, loans, exhibitions, deaccessions, storage, packing and shipping, security of objects in transit, insurance policies, and risk management, I cooperated with conservators, curators, insurance and transport agents. Retrieving objects from storage and examining them for potential exhibition or loan consideration. Documenting, analyzing, cataloging object informations into museum’s database management system, performing full collection inventory. Working in cross-functional teams on multiple projects: exhibitions productions, subsidy applications.