Prince Albert, Western Cape, South Africa
Vision in Motion Adrian is a visionary designer, brand consultant, product developer and insightful creator of extraordinary spaces and experiences who lives by the motto: design is intelligence made visible. He has a unique collaborative talent in his approach to projects, bringing together the best creative talent to deliver exceptional results. The Essentially Curious Group of Companies Today, Adrian is the founder of several proudly South African lifestyle brands, including Essential Earth Global, Essential Life and the Cape Fynbos Tea Ceremony. These companies have all showcased the best of South African design in a global context. His highly specialised branding company, Essential Curiosity, is sought after in the personal, residential, retail, hospitality and corporate spaces. Adrian’s pragmatic ability to distil the essence of a brand and translate that into unique concepts, products or spaces, makes him a pioneer in the corporate and personal brand arena. Brand Partnerships and Collaborators Adrian has successfully delivered numerous proudly South African branding projects for a range of corporate clients, including Liberty, RMB, Sasol, Investec, Sun International, Clover and Hollard. Other high-profile clients include the House of Mandela and Yswara. He has a deep passion for supporting local brands and joined the Proudly South African family approximately 15 years ago. His involvement with Proudly SA included developing and curating successful exhibitions where he showcased some of the best quality locally manufactured products and services. Through this partnership, Adrian continues advocating the importance of buying from and supporting local businesses while ensuring that his products comply with the Proudly SA criteria. Values in Practice Adrian displays perseverance and determination to find solutions to problems and has assisted many clients with their rebranding and refocused brand strategy through his experiential marketing approach. His developmental insight and creative spirit is the driving force behind his company’s success. Adrian actively invests in developing his staff to become co-creators of the business. He believes in building team spirit while leading by example and nurturing the talents of others. He constantly inspires co-creators, clients and suppliers through his passion and commitment to the highest quality standards, excellence and good business ethics.