Adrian Lloyd

EMEA Technology Alliances Director (Microsoft) “2025/2026 Microsoft Partner of the Year SDC” Hyperscaler Management

Maidenhead, England, United Kingdom

About

Technology has always fascinated me and my passion for IT continues to grow. For the last 20 years, I've been fortunate to have a successful track record in applying my experience to help organizations grow in various capacities. When I’m not helping clients solve problems, a few of my other passions are traveling to different parts of the world to immerse myself in new cultures. In my travels, I’ve spent quite a bit of time in the Middle East and been fortunate to have been exposed to many life-shaping experiences. Ultimately, it’s given me a fresh perspective and helped me understand clients at a much deeper level. In my current role, I am responsible for managing technical alliances in EMEA including Onestream's alliance with Microsoft for all Hyperscaler Management Specialities: Partner Management, Alliances, Channel, Corporate Development, Start Ups, Sales, Partner & Channel Sales, EMEA Growth, Marketing, Management, Direction, Evangelism, Emerging Markets, Integrations, Partnerships, OEM, Digital Agencies, Technical Sales & Dev, Public Relations (PR), Design Agencies, Advertising Agencies, Agency Partnerships, Resellers, Strategy, Event Management, Integration, Automation, Workflow, Recipies, iPaaS, Low Code, Modern RPA, ETL/ELT, Chat Bots, Smart Data Pipelines, Salesforce Integrations, Slack Integrations, Marketo Integrations, Netsuite Integrations, ServiceNow Integrations, Workday Integrations, App Provisioning, OPA Manager, Enterprise Data Hub, CI/CD Automation, CPM, Corporate Performance Management, Enterprise Finance Management, FP&A, Consolidation, Financial Close, Financial Data Management, Financial Intelligence, ESG data sources, GRI, SASB, EU SFDR/CSRD frameworks, ASC 740 disclosures, US GAAP, IFRS, SOX 302 and 404, Capital Planning, Sales Performance Management (SPM), Hypercalers, MACC, PRACR, Azure, MCAPS, Marketplace, Private Offer

Experience

  • EMEA Technology Alliances Director | Hyperscaler Management at OneStream Software
    Aug 2024 - Present · 1 yr 11 mos

    My role as an EMEA Technology Alliances Director is to manage Onestream's technology partners including our global partnership with Microsoft (Marketplace, MACC agreements, Private Offers, Partner Sourced/Influenced Lead Generation AIPI). Managing Microsoft as the hyperscaler for Onestream in EMEA through Microsoft Partner Centre, Marketplace Rewards, GSI Migrate and Modernise and Azure Credits, working with direct Sales Teams in a Power of Three (3) motion focusing on Frontier Finance. Onestream Software is The Operating System for Modern Finance. With pervasive uncertainty, businesses are looking for Finance to do more. But too many finance teams are stuck on a treadmill – managing disparate systems, reconciling data and workarounds. It’s hard to keep up, much less move the business forward. Enter OneStream. The only enterprise Finance platform that unifies your financial and operational data, embeds AI for better decisions and productivity, and extends to meet your changing needs. We built the operating system for modern Finance, so you can stop wrangling data, start steering the business, and Take Finance Further. My role at Onestream is to manage Onestream's technical alliance partners in EMEA including Onestream's alliance with Microsoft. KxNi4S2 𝐘𝐌𝐧𝟔𝐒𝐧

  • GLG Council Member at GLG (Gerson Lehrman Group)
    Apr 2018 - Feb 2026 · 7 yrs 11 mos

    GLG is a membership of leading experts providing business decision-makers with insights to create better, more informed outcomes. Today, GLG is the world’s largest platform for professional learning, comprising more than 600,000 thought leaders and practitioners, including business leaders, scientists, academics, former public sector leaders and the foremost subject matter specialists. GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. As a GLG Council Member I am selected to work with GLG clients to consult and advise on strategic market topics ranging from financial software solutions, SaaS software companies and Digital Marketing / Content software companies and solutions but most importantly, my Alliances/Channel/Partner expertise for software companies. Valuable intel into the minefield of current and future technologies and growing global channels.

  • Business Development - Partners & Alliances at Workato
    Jun 2022 - May 2024 · 2 yrs

    My role was to manage referral and reseller partners in the UK and in Europe. Workato’s low-code/no-code platform enables both business and IT teams to build integrations at five times the speed of typical integration platforms. This is achieved through accelerators like pre-built connectors for 1000+ SaaS, on-prem databases, ERP and more; 500,000+ ready-to-use recipes for common business processes shared by 70,000+ community members. A fully cloud-native architecture that is built for scale and speed significantly reduces operational footprint and overall costs.

  • EMEA Enterprise Sales, Embedded Sales, Partners & Alliances Director at Yellowfin BI
    Jun 2020 - Jun 2022 · 2 yrs 1 mo

    Yelllowfin (Acquired by Idera Inc.) My role was to manage Enterprise Sales for Business Intelligence and Analytics for customers looking to embed Yellowfin solutions into their applications, either OEM or whitelabel, for bespoke applications or for Independent Software Vendors (ISV's). In addition, driving key alliances and related sales. Yellowfin is the only enterprise analytics suite that combines industry-leading automated analysis, storytelling, and collaboration. Yellowfin's passion is helping their customers grow and optimise their business by making it easier and faster to discover, understand, and act on business opportunities. Yellowfin is an industry recognised leader in innovation, the Top 5 analytics platforms across all 15 Gartner Critical Capabilities for Analytics and Business Intelligence Platforms and No 1 in Embedded BI by BARC, with a history of helping our customers understand the why faster. More than 27,000 organisations and more than three million end-users across 75 countries use Yellowfin every day.

  • Head of EMEA Partners & Alliances at Egnyte
    Jun 2019 - Jun 2020 · 1 yr 1 mo

    Heading up EMEA Alliances and Partners for Egnyte, managing 2 Partner Managers, covering: - Microsoft Co-Sell One Commercial Partner (OCP) Partnership in UK, Europe and the Middle East (Dubai, Qatar, Kuwait, Oman, Saudi) - CSP/LSP/VAR referral and resell partners in EMEA and Middle East - ISV integration ecosystem partners (around 180), EMEA software vendors that integrate into Egnyte (across Construction, Manufacturing, Media, Retail, IT and others) - Managing EMEA alliances with SAP, Autodesk, Google, Amazon amongst others Specialities: Partner Management, Alliances, Channel, Corporate Development, Start Ups, Sales, Partner & Channel Sales, EMEA Growth, Marketing, Management, Direction, Evangelism, Emerging Markets, Integrations, Partnerships, OEM, Technical Sales & Dev, Public Relations (PR), Design Agencies, Advertising Agencies, Agency Partnerships, Strategy, Relationship Management, SharePoint, SAP, WCEM, CXM, Devops, Cloud, Hybrid Cloud, Hosting, Content Management, E-Commerce, Search, Email Marketing, Analytics, Dashboarding, Facebook, Microsoft, ISV, Digital Marketing, IT Management & Direction, CRM, Big Data, Business Intelligence, Marketing Databases, Microsoft, Fujitsu, Capita, Deloitte, ATOS, Virtusa, WIPRO, CAP Gemini, PWC, Real Dolmen, ExactTarget, Tealium, Salesforce, Private Equity, Concur, TMC, TRX, Expense Management, Travel Management, Language Services, LSP's, Translation, Marketing Operations, Marketing Resource Management, Digital Asset Management, Channel Marketing Software, ADAM, Revenew, Aprimo, Box, Dropbox, Egnyte, Raken, COINS, BIM360, Autodesk, Plangrid, Bluebeam, Aconex, Procore, CAD, 3DCAD, FARO, Dropbox, Box, Varonis, Azure, AIP, I formation Protection, File Sync, Access Rights, Domo, Sisense, MicroStrategy, SAS, Power BI, Tableau, Qlik, ThoughtSpot, Tibco, Looker, Birst, Information Builders, Pyramid, Board International, Logi, Dundas, Informatica, Exasol, HANA, MemSQL, Greenplum, Synapps, Snowflake, Impala, Anodot