Greater Madrid Metropolitan Area
At 45, after being laid off from my role as the top executive of a multinational company, I decided to start from scratch and become an entrepreneur, despite being over 40. So, I created my own Company of One. That decision not only redefined my career, it transformed my life. Today, I coach other experienced leaders who are ready to do the same. As an Executive Coach for 40+ CEOs, top executives, and elite professionals, I specialize in guiding them to reinvent their careers, monetize their expertise, and launch their own Company of One — all within 120 days. Whether they seek independence, impact, or income diversification, my clients adapt to change and lead it. My coaching is strategic, direct, and grounded in real-world experience. I've walked the same path my clients are now choosing — and that's why they trust me to guide them through their own transformation. This is not a theory. It's action, clarity, and results. I am the founder of 40+ League, the elite community for career reinvention designed exclusively for CEOs, entrepreneurs, and top executives over 40. After coaching hundreds of 40+ top executives, one thing became clear: traditional MBAs and executive education no longer deliver what experienced professionals truly need. They're expensive, time-consuming, and out of sync with the reality of professional reinvention after 40. That's why I created 40+ Academy—the new education for professionals over 40. It's the only place where you can learn how to become an entrepreneur after 40, with practical strategies, real-world tools, and guidance that no traditional institution offers. Staying ahead takes work. Every day, I dedicate two focused hours to studying — not for a degree, but to stay sharp on the latest in business, technology, and leadership. It's not always easy, but I do it with discipline because my clients and community deserve current, relevant, and actionable insights. Born in Buenos Aires, having lived in Amsterdam, and now based in Madrid, I'm a global citizen and recognized knowmad — comfortable working across industries, cultures, and challenges. If you're over 40, you have two choices: stay stuck in a system that no longer values you, or take control and build something of your own. I've been there and know exactly what it takes to move forward, make money, and create absolute freedom. Follow me or reach out — and let's get to work.
40+ League is the ultimate destination for leaders, CEOs, executives, entrepreneurs, and professionals seeking to take their skills and careers to new heights. An exclusive community of like-minded individuals with access to specialized training and education from some of the most respected experts in their fields to acquire new skills. We aim to increase our member’s competitiveness and relevance in today’s fast-paced, ever-changing business landscape. Our mantra is “Never Stop Learning,” and we live by it daily. Committing to lifelong learning and professional development makes us more relevant, competitive, and better prepared. We are much more than professional growth. We also live unforgettable experiences that help us connect with other members, expand our network, and enjoy the journey of reinvention. 40+ League: Where Experience meets Innovation and success is achieved!
I am the Executive & Reinvention Coach that works with Experts, Leaders, CEOs, Presidents, Board Members, C-Level, Executives, Investors, Founders, and Professionals, to strengthen their Personal Brand, teach them new digital skills, train them on new methodologies to increase their productivity and competitiveness. I explain to them why they MUST reinvent themselves and HOW to do it 😉 I work with my clients to make them benefit from their years of experience, enhance their talent, acquire new skills, achieve new opportunities, grow their network, get them out of their comfort zone, and change their mindset 👊 The goal is to be up to date on what is happening and remain competitive versus others (usually, younger professionals that are better prepared on digital abilities and cheaper to hire, becoming a severe threat to experienced senior executives who will lose their job, or if they had already lost it, cannot find a new one) 😱 I teach them how to embrace the knowmad lifestyle and being able to work with anybody, anytime, and anywhere 👨💻
HERZ Executive Coaching goal is: Reinvent professionals' lives, preparing them for what is happening and for what will come. We build and boost the Personal Brand of executives and professionals. We teach them Digital Transformation skills, to bulletproof them from the changes in the market while making them very competitive. We help executives and professionals in pre outplacement & outplacement processes. We train leaders, CEOs, Presidents, C-Level Executives, Founders, and a wide range of Professionals, in a hands-on approach. By doing so, we help them reinvent themselves and become stronger than ever 💪
Scalabl is a Global Company Builder & Startup Academy founded in 2016. We define ourselves as People Capital, cause our focus is transforming the world by developing one entrepreneur at a time: we differ in our view of the Startup Ecosystem by prioritizing knowledge, methodology and community/networking over seed stage investment (which we are convinced affects entrepreneurs adversely at that stage). We work with top-notch global professionals, prospective entrepreneurs or experienced ones to build great companies by creating Scalable, Repeatable, Profitable and Sustainable Business Models. We were born in Buenos Aires, Argentina and we are now present in 12 countries including Chile, Brazil, Mexico, UK, Portugal, Spain, Germany, UAE, India, Hong Kong, and Singapore. We believe in Professional Entrepreneurship: Lean Startup, Customer Development, Business Model generation with powerful methodologies. Guesses, Hypothesis, leaving the building, Iterating and Pivoting. We believe in great teams, networking, and collaboration.