San José, San Jose, Costa Rica
I lead social media marketing operations where data, strategy, and creativity drive real business results. 5+ years in iGaming and sports betting, scaling teams, delivering 100M+ impressions annually, and optimizing funnels to improve acquisition with measurable ROI. I've built departments from the ground up, making every operation fully trackable. Experienced in running paid media campaigns, launching influencer programs, and integrating AI-driven content production at scale. Strong cross-functional collaborator, working closely with other marketing departments to deliver cohesive, high-performing initiatives. MBA-backed. Performance-driven. Currently open to senior roles in Social Media Marketing, Growth, and Marketing Strategy.
Built and scaled BetAnything’s entire social media department, transforming it into a high-performance, data-driven, multi-vertical operation for the U.S. sportsbook market. I lead all strategic, operational, and creative initiatives across Sports, Casino, Lottery, and Horses, integrating AI, analytics, and cross-functional processes to drive sustainable growth and measurable business impact.
Led a department of 15 people, working closely with platform-specific social media managers to ensure consistent execution and alignment across all channels. I collaborated directly with the Influencers Department, Video Production team, SEO specialists, and the Loyalty & Retention (L&R) department to deliver cohesive marketing initiatives and strengthen overall brand performance. My role required building tailored strategies, implementing tracking systems, and managing data analysis workflows to guide decision‑making.
Executed social media strategies focused on engagement and redirection toward affiliate programs. This included hands-on video editing using Adobe Premiere, creation of graphic templates in Photoshop, moderating YouTube shows, and posting across all major platforms to maintain a consistent brand presence. Also coordinated directly with influencers to ensure deliverables were completed, and collaborated with the SEO team to integrate social media content across channels.
Led a team of developers, and SEO content creators, overseeing end-to-end digital execution while ensuring technical excellence and brand consistency. Managed WordPress development using Elementor and tracked all affiliate deals.