Berlin, Berlin, Germany
I’ve spent the last decade building and scaling businesses across Europe at the intersection of e-commerce, fintech, and digital marketing. Today, I bring that experience to my role as Senior Business Development Manager C2C at eBay, where I focus on strengthening seller engagement, working closely with Product and Strategy teams all over the world to create sustainable impact in all our markets. Throughout my career, I’ve consistently helped businesses unlock growth. At Scalable Capital, I led the launch into the Spanish market, developing the go-to-market strategy and establishing the company as a trusted broker. At idealo, my team and I grew the Spanish business by 580% in just four years, delivering both top- and bottom-line results. I am motivated by challenges, passionate about innovation, and committed to building ecosystems where people, products, and partnerships thrive.
In 2022 we launched Scalable Capital in Spain with the aim to make investments both easier and more affordable everyone thanks to our modern technology. Scalable Capital was founded in 2014, entering the FinTech industry with the aim of democratizing investment management and brokerage. Today, Scalable Capital is Europe's largest digital asset manager with 1 million clients and over 20 billion Euros invested, a neo-broker for independent decision makers, and a European leader in providing B2B digital asset management platform solutions. Functions: ✓ Leading the business with my dedicated team into the Spanish market ✓ Developing and constantly challenging our go-to-market strategy ✓ Managing the press, attend events and promote the brand through inspiring thought leadership ✓ Focusing on user acquisition by a multi channel marketing expertise ✓ Identifying partners and establishing relationships with local providers ✓ Monitoring in depth business analytics and P&L optimisation ✓ Monitoring client services team to deliver best in class customer service
In 4 years idealo.es grew more than 580% 🚀 becoming one of the most relevant e-commerce websites in the Spanish market (pos. 14 based on Similarweb / Nov. 2021) idealo is an Axel Springer SE company and a Berlin-based, start-up, success story. Seventeen years ago, idealo started with the mission of helping our users to make the best purchasing decisions. Today, we are the leading price comparison website in Europe and one of the largest portals in the German e-commerce market. We achieved this by obtaining more than 1.3 million page impressions per day, 50.000 Online-Shops, around 3.300 million product offers and more than 4 million app downloads. Functions: ✓ Responsible for the growth, revenue, profit, and budget of the idealo activities in Spain. ✓ Empowering my team of 20–30 people (Marketing, Content, and Sales), helping them achieve their goals and create an inspirational culture ✓ Cultivating a growth mindset ✓ Responsible for the annual business and budget planning ✓ Searching for new business partners and establishing new strategic cooperation ✓ Ensure excellence to both users and internal partners ✓ Representing the company in front of the different stakeholders
Packlink was launched in 2012 as a comparison and booking platform for shipping with discounted rates for private consumers and businesses. Along with the rise of ecommerce, Packlink has continued to grow rapidly and it is now active in several European markets. Packlink offers more than 300 shipping services as well as providing SaaS offerings for service small and medium-sized enterprises. In doing so Packlink is helping to save both consumer and business customers valuable time and money related to shipping their goods. Packlink’s aspiration is to make shipping simple and transparent for all customers and to all destinations. Functions: ✓ Responsible for all the global Lead Generation activities (Spain, Germany, France & Italy). ✓ Developing and executing email marketing campaigns for prospects, leads and customers. ✓ Building and monitoring a Marketing Automation Strategy from scratch ✓ Launching and managing campaigns over all channels to support key strategic priorities. ✓ Helping to design strategic frameworks and action plans supporting complex and cross-functional goals (Specially in Social Media, SEM, SEO, Email Marketing, Lead Generation). ✓ Measuring performance of campaigns such as Display or SEM campaigns and optimising activities accordingly.
Cyclon Media (T2o-Group) provides advertisers a broad range of precision targeting solutions to reach out their desired online audience during the whole purchasing process. For publishers we provide monetization solutions based on technology and designed to enrich the user´s experience and maximize advertiser´s revenue. Functions: ✓ Managing daily relationship with affiliate networks like Tradedoubler, Affilinet, Netaffiliation, Effiliation, Zanox etc. ✓ Analyzing and optimizing SEM campaigns ✓ Defining content and SEO Strategies ✓ CPL/ CPC/ CPS Campaign Management ✓ Reporting ✓ Optimization of KPIs