Madrid, Community of Madrid, Spain
Commercial Director with a Masters degree in Business Administration and 14 years of international experience; managing optimal client relationships, creating over performing sales teams and successful sales strategies for airline and e-commerce industries. Previous experience in trading floors as a trader of derivatives in the Colombian Stock Exchange Market. Extensive strategic, mathematical and analytical formation.
• Built Sales Team for Spain, Italy and Portugal. Hired a team of 6 BDRs, 20 Account Executives, 2 Account Manager, 3 CRMs and 2 Sales Managers. • Best Country Manager Globally 2024, 2025. Average attainment 145% • Achieved LTV/CAC +3.5x • Delivered consistent 9% accurate forecast • Grew Spain 76% YoY, Italy 98% and 45% Portugal • Built the Go to Market Strategy for Corporate Spend in Southern Europe • Responsible for Southern Europe P&L. Optimizing spent and increasing revenue. • Lead Cross Functional Stakeholders to unblock the market and open new opportunities with Legal, Tech, Ops, Policy, Marketing
• Create the sales strategy for B2B segment for Latin America. • Grow the market half over half in 190% • Align with our support areas to ensure legal, marketing and deal desk support relevant for the region. • Deliver quarter by quarter accurate forecast (8% average deviation) • Lead the Latin American Sales Team in Hispanic America and Brazil with an achievement of 146% • Responsible for the Customer Business managing a team of Relationship Managers with a churn <15% and Net Ratio of 1.36 • Responsible for the Acquisition Business managing a team of Account Executives 148% of New Business.
• Responsible for international P&L of StubHub Corporate. • Increased sales YoY in 85%. • Created an organic and sustainable strategy for the Global Corporate Segment. •Leaded the Global Corporate commercial team. Three Regional Managers based in Mexico, Madrid and Hong Kong with 21 Account Managers reporting to them. • Opened StubHub Corporate operations in Middle East and Africa • Created the Corporate Sales Strategy for partnerships like Real Madrid CF and Euroliga.
• Permeated the corporate travel market going from 12% to 27% of market share in the biggest companies of Colombia • Accomplished a sales budget above 100MM USD a year. • Leaded the national sales force in 5 cities, a team of 16 people, 5 direct reports and 11 sale executives. • Lead the national inside sales for small and medium companies. • Achieved a load factor in the airplanes of 80% or above in the main routes and corporate schedules. • Built the Commercial Plan
• Create corporate travel oriented products fulfilling the needs and opportunities of the Colombian Market • In charge of the construction of the annual sales budget • Create and review each phase of the development process of the product • Align with Route Economics the schedules of the corporate flights • Align with Revenue Management the economic proposal for the different companies • Align with Marketing specific necessities of the product • Synchronize with LANPASS (Frequent Flyer Program) the strategies of creation of loyalty • Create, along with Business Intelligence, follow up reports of corporative sales.
• Responsible of sales in Bogota (63% of total sales in the country) in the different distribution channels • Lead the 15 persons’ sales team, doing follow up in their assignments and achievement of goals. • Gain market penetration from 15% to 60% in the corporate segment in Colombia • Optimize the business relations with the Travel Agencies.
• Trader of the trading floor for companies with sales above $250 million dollars.