Madrid, Community of Madrid, Spain
Senior commercial leader with 25+ years of experience launching and scaling B2B businesses across Europe and LATAM. I bring a strong track record in market entry, enterprise account management, and commercial growth, having led go-to-market strategies, closed recurring revenue deals, and built long-term partnerships with major brands. I’ve helped scale startups and high-growth companies by structuring their commercial approach, identifying high-potential opportunities, and leading negotiations with key clients. My expertise spans across industries such as martech, e-commerce, digital media, and consumer engagement, always with a consultative mindset and a focus on results. I thrive in environments where strategy and execution meet: working closely with leadership, aligning teams, and turning complex challenges into clear, actionable commercial plans. I operate comfortably across international markets, particularly in Southern Europe and LATAM, and I understand how to adapt global strategies to local realities. 🔹 Core strengths: B2B Business Development | Market Expansion | Enterprise Sales | Account Management | Commercial Strategy | Recurring Revenue | Consultative Selling | EMEA & LATAM
Hashting is a MarTech platform enabling brands to run secure promotional campaigns and capture first-party data at scale Responsible for the commercial development and client relationship strategy across Southern Europe. I lead key accounts, strategic growth initiatives, and market expansion efforts for global CPG and retail clients. Focused on building long-term client partnerships through consultative engagement, tailored omnichannel campaigns, and insights-driven optimization. Collaborate closely with global teams to ensure alignment between product capabilities and market needs.
Launched and scaled Hashting’s operations in the Iberian market, managing end-to-end market entry, enterprise sales, and account growth. Developed strong relationships with marketing leaders at global companies, delivering custom campaign strategies and measurable business results. Key clients: Electrolux, Nestlé, PepsiCo, Affinity Petcare, Diageo Worked cross-functionally with international teams to adapt the platform to regional retail realities and regulatory frameworks. Supported clients in leveraging first-party data, DTC mechanics, and new consumer engagement models
https://www.promofactory.website/
Co-founder and Head of Sales and Account Management at PromoFactory, an Experiential Marketing Company dedicated to creating emotional connections between brands and consumers. During my 10 years and 8 months in the role, I orchestrated brand experience strategies for major multinational corporations like Coca-Cola, Unilever, Kimberly Clark, Heinz, and Belcorp, among others. As Co-founder, I co-created and developed our strategic plan, cultivating strong relationships with clients and suppliers. This effort propelled us to become one of the most reliable and significant BTL Agencies in the local market. I actively participated in defining guidelines and procedures to establish an efficient workflow in line with the rigorous standards required by top-tier multinational companies, ensuring consistent high-quality deliverables. During my tenure as Account Director, I led the team in various initiatives, overseeing operations from design to production of promotional activities, events, and other BTL initiatives. My relocation to Europe for personal reasons opened new professional opportunities, continuing my passion for entrepreneurship and seeking engaging projects that foster my professional and personal growth. My core responsibilities at Promo Factory included: • Driving sales volume and New Business development. • Supervising team operations in the design, production, and post-production of promotional activities, events, and other BTL initiatives. • Exercising supervision and management of the team and suppliers to ensure impeccable implementation and deliveries, consistently upholding elevated quality standards. • Effectively managing budgets to achieve profitability while maintaining exceptional quality standards.
- Overseeing the subsidiary's P&L in Spain, driving financial prowess and expansion, while providing adept leadership and team development. - Steering a robust strategy to elevate advertising revenues, consistently outperforming annual targets for both Revenue and Profit, and fostering a high-performing team. - Championing the creation of enduring client relationships through the development of long-term strategies, while simultaneously nurturing new business opportunities. - Empowering and mentoring a dedicated team, ensuring their professional growth and collaborative excellence in achieving collective goals.
The Insiders is a global media agency, a Word of Mouth Marketing leader in 40+ countries. Our clients include top consumer brands like Nestlé, Johnson & Johnson, P&G, L’Oréal, Philips, Danone, Samsung, Seb Group, GlaxoSmithKline, and more. As a Business Development Manager, I integrated The Insiders into Spain's media landscape, establishing a strong Word of Mouth presence. My role included: • **Hunting:** Initiating WoM conversations and forging new partnerships. • **Farming:** Supporting existing clients with industry best practices. • **Conceptualizing:** Pioneering growth avenues, ensuring campaigns met KPIs.
In this position, I took charge of overseeing and advancing strategic consultancy projects within the vibrant landscape of communication and marketing at BFP, a distinguished entity under the Patrimi Experience Group umbrella. Explore the group and its array of companies at https://patrimiexperience.es/marcas/
As a Brand Manager, I led the Marketing Plans for L´Bel and CYZone brands, focusing on: - Designing communication plans to support new product launches in alignment with business goals. - Organizing corporate events and meetings for strategic planning. - Ensuring brand image through proper new product and advertising campaign guidelines. - Developing brand promotion strategies, including PR and press conferences. - Assessing Media plans and collaborating with the J.W. Thompson advertising agency. My role was instrumental in driving brand success and market presence for both brands.