Brussels, Brussels Region, Belgium
Here's the thing about most AI startups pre-Series A: The product works. The tech is real. The team is strong. But the pipeline is inconsistent, the founder is still the best salesperson, and "marketing" means posting on LinkedIn when someone remembers to. I know because I spent the last year studying 40+ AI startups from the inside. How they actually get customers. What works. What's a waste of time. Most interesting strategies end up in AfterSeed, my newsletter breaking down real growth strategies for pre-Series A AI companies. What I kept noticing: the startups with the best products had the worst outbound. Companies with $15M+ in funding and under 1,000 LinkedIn followers. CEOs writing every blog post themselves. Zero cold outreach systems. Incredible tech, completely invisible. So I started building outbound for them. What that looks like: I research your ICP, build verified lead lists, write the email sequences, and set up the infrastructure so your outbound actually lands in inboxes instead of spam folders. You get meetings with the people who should already know about you. What I've done: → 800+ signups for a B2B SaaS in 3 weeks, organic only → Cold outreach to 74 AI startups with positive reply rates above 30% → Took a company's LinkedIn response rates from 2% to 30% Background: I started as a software developer, which means I actually understand what your product does. I don't need your engineering team to explain your value prop to me three times. If your pipeline looks thin and your calendar isn't full of discovery calls, DM me.
I build outbound systems for AI startups that don't have predictable pipeline. Most pre-Series A AI companies have strong products and no repeatable way to fill a calendar with qualified meetings. I fix that — ICP research, verified lead lists, cold email sequences, deliverability setup, and the automation layer underneath it. Also writing AfterSeed, a weekly newsletter breaking down how the fastest-growing AI startups actually get their first customers. 214+ subscribers. Covered Deepgram, Cursor, Artisan AI, Manus AI, Etched, and others. What I bring that most outbound people don't: I spent months researching 70+ AI startups. I know who's hiring for marketing, who has content gaps, who's invisible despite millions in funding. I don't spray-and-pray emails at a list. I know the companies and the people running them. Results: → 800+ organic SaaS signups in 3 weeks (X, Reddit, TechCrunch. zero paid) → 30%+ positive reply rates on cold LinkedIn outreach → 4× LinkedIn impressions for a B2B SaaS client → 150+ newsletter subscribers in first 2 weeks → 14.2K X impressions in 3 days from a cold account → Reached founders at YC, a16z-backed, and bootstrapped AI companies
Managed growth across LinkedIn for a B2B company — both the company page and the founder's personal account. Ran audience-targeted campaigns, identified the online communities where buyers were already making purchase decisions, and built outreach sequences that actually got responses. Results: → 4× post impressions → +76% engagement rate → +50% profile visitors → Response rate went from 2% to 30%
Hired to validate early user interest for a B2B SaaS tool before the product launched. Designed the content funnel and launch sequence. Wrote posts and outreach copy for founders. Built a simple analytics dashboard to track engagement across channels. Result: 800+ signups in 3 weeks. 100% organic via X, Reddit, and Twitter(X) pickup. Zero ad spend.
Built web applications for clients using Next.js, React, and TypeScript. Handled full project lifecycles from scoping to deployment. Stack: Next.js, React, TypeScript, Tailwind CSS, PostgreSQL, Prisma, Vercel (hosting + analytics), Stripe integrations, REST APIs, Git/GitHub. Designed responsive UIs, set up CI/CD pipelines through Vercel, tracked user behavior with Vercel Analytics, and shipped production apps on tight timelines. This background is why I can talk to technical founders without needing a translator. I've read codebases, reviewed PRs, and debugged production issues, so when I write outbound copy for a dev tool or AI product, I actually understand what I'm selling.