Germany
Aligned strategy is the new competitive advantage.
Own the data and systems layer underpinning go-to-market operations — a clean, automated, and fully reportable CRM as the foundation for revenue operations. Serve as first internal user and data point of contact for the company's data integrations, covering both internal enablement and customer-facing support. End-to-end ownership of the CRM as the central operating system for Sales, Customer Success, and outreach Ensure data is complete, consistent, deduplicated, current, and analysis-ready across all connected sources Lead integration QA and monitoring; triage sync issues and document best practices for internal and customer use Deliver data enablement for Customer Success, including training content and direct customer support on data topics Maintain outreach infrastructure and deliverability health
As Director of External Communications at cosmos, I drove the company’s strategic market positioning and data-driven lead generation. My role focused on building a scalable MarTech infrastructure from scratch and executing high-impact performance campaigns to accelerate brand awareness and revenue growth. Key Responsibilities: -MarTech & CRM: Built, defined, and integrated the CRM infrastructure to ensure seamless data flows and precise lead tracking. -Funnel Architecture: Designed and optimized end-to-end marketing and sales funnels to maximize conversion rates. -Cross-Platform Paid Media: Managed and scaled multi-channel ad campaigns (e.g., LinkedIn, Google) to drive brand awareness and high-quality lead gen. -Content & Event Creation: Conceptualized high-converting marketing assets, including authoritative whitepapers, targeted newsletter sequences, and interactive workshops. By bridging the gap between technical infrastructure and strategic content, I successfully optimized the customer journey and continuously expanded the pipeline of qualified leads.
Responsible for developing and executing the external communications strategy, with a sharp focus on expanding brand reach, driving lead generation, and fostering customer retention. Built high-performing marketing funnels designed to target and engage prospective customers across multiple touchpoints. Collaborated closely with Sales, Strategy, and Creative teams to orchestrate impactful initiatives throughout the entire customer journey. Key Achievements & Focus Areas: - End-to-End B2B Funnel Architecture: Built and optimized scalable B2B funnel structures, significantly improving conversion rates and net-new customer acquisition. -Brand Awareness & Scale: Driven exponential growth in brand reach through highly targeted external communication and awareness campaigns. -Strategic Relationship Management: Cultivated and expanded long-term client relationships through personalized communication strategies and high-value content. -Cross-Channel Campaign Orchestration: Conceptualized and managed multi-channel initiatives across PR, LinkedIn, automated newsletter sequences, and targeted direct outreach.
Responsible for the strategic and creative leadership of all social media operations for both the agency’s brand and high-profile client accounts. Developed data-driven content strategies engineered to accelerate follower acquisition and inbound lead generation. Successfully established and scaled highly engaged digital communities across diverse platforms through proactive community management, targeted audience engagement, and continuous organic growth initiatives. Key Highlights: -Accelerated Organic Growth: Achieved a +65% increase in followers across core platforms in under 12 months through data-backed positioning. -Audience Engagement & Optimization: Significantly boosted cross-channel engagement rates by deploying agile, real-time content strategies and high-impact campaigns. -Social-to-Lead Funnel Architecture: Designed and executed performance-oriented funnel strategies that transformed social traffic into measurable, high-quality B2B leads. -Community Infrastructure & Playbooks: Established scalable community management routines and brand guidelines to secure long-term audience retention and brand loyalty.
Responsible for the creative direction, conceptualization, and visual design of digital products, including mobile apps, websites, and end-to-end UX processes. Developed intuitive user interfaces (UI) and comprehensive, holistic design systems—spanning from initial wireframes to high-fidelity final layouts. Collaborated closely with UX researchers, front-end developers, and project managers to deliver seamless, user-centric, and brand-aligned digital solutions. Key Highlights: -Design Systems & Scalability: Built and maintained comprehensive design systems that streamlined the development workflow and ensured cross-platform visual consistency. -User-Centric Interface Design: Translated complex user flows into clean, intuitive, and high-converting user interfaces for diverse digital products. -Cross-Functional Collaboration: Partnered seamlessly with engineering and product management teams to ensure technical feasibility and pixel-perfect design implementation.
During my traineeship, I supported the conceptual development and visual execution of integrated 360° marketing campaigns for a diverse portfolio of cross-industry clients. Collaborated closely with the senior creative team to produce mood boards, layout concepts, and design assets for both print and digital formats. Gained deep, hands-on experience in strategic brand management, art direction, and production workflows utilizing the Adobe Creative Suite. Key Highlights: -360° Campaign Execution: Contributed to the visual storytelling and asset creation for multi-channel client -campaigns from pitch to launch. -Asset & Layout Development: Developed high-quality design drafts, digital assets, and print layouts that aligned strictly with client brand guidelines. -Creative Agility: Fast-tracked proficiency in industry-standard design tools and creative problem-solving within a fast-paced agency environment.