Adrian Wilkinson

Events | Travel & Tourism | Partnerships | Owner of the LinkedIn groups, Online Travel and Tourism (+170k members) and The UK Travel Industry (+75k members) | London Parade

London, England, United Kingdom

About

Events professional with 20 years of experience in international Music, Sports, and Cultural Events, Exhibitions, and Trade Shows. Owner of 3 LinkedIn groups with a combined network of +230k members. The UK Travel Industry (+70k) https://www.linkedin.com/groups/2013171/ Online Travel and Tourism (160k) https://www.linkedin.com/groups/78536/ London News and Events (2k) https://www.linkedin.com/groups/12994349/ Brand, Marketing and Partnerships Consultant specialising in Travel & Tourism.

Experience

  • Partnerships | London Parade at Destination Events
    Sep 2022 - Present Β· 3 yrs 11 mos

    The annual London Parade is a turn-of-year tradition that has helped to raise over Β£2.5m for charities. We have parade participation, partnerships, and sponsorship opportunities available. Please email me to request our media deck πŸ“§ [email protected] πŸ“… 1st of January 2026 πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family-friendly 😍 Free! ✳ +50 million Global TV audience ✳ 500,000 street spectators ✳ 10,000 participants ✳+27 nations ✳ 2-mile parade ✳1-GREAT event πŸ’₯ London Parade ✨ Parade route Green Park - Piccadilly Circus - Regents Street and St James's - Pall Mall - Trafalgar Square - Whitehall - Houses of Parliment

  • Professional development at Career Break
    Oct 2021 - Aug 2022 Β· 11 mos

    I took the opportunity during the lockdown to study and complete a Diploma in Law, Politics, and International Relations.

  • Director of Business Development at Corona Busters Ltd- part of The Ideal Response Group
    Apr 2020 - Apr 2021 Β· 1 yr 1 mo

    During the first year of the pandemic, I worked for a Biohazard Cleaning Contractor within the NHS and Health Sector. They were industry leaders in deploying antimicrobial surface protection solutions. This prevented the spread of COVID-19 on surfaces, enabling facilities to remain operational, and reducing the spread of the virus.

  • Sales Director at Maximum Outdoor Exposure Ltd
    Mar 2017 - Apr 2020 Β· 3 yrs 2 mos

    Sales Director for an Outdoor Advertising company, specialising in the sale of Sponsorships and Media Advertising at Music, Sporting, and Cultural Events. I worked on many live events; some notable highlights include: β€’ The Royal Wedding of Prince Harry and Meghan Markle at Windsor Castle β€’ Spice Girls Live Music Tour β€’ Kylie Minogue Golden Global Tour β€’ The Notting Hill Carnival (Europe’s largest festival) β€’ The X Factor Live Music Tour β€’ LNYDP - London's New Year's Day Parade β€’ The Football and Rugby World Cups β€’ Wimbledon Tennis β€’ The Grand Prix and The Superbike World Championships. During this time, I secured sales with Marketing Directors, and CEOs and built client relationships with global brands. I coordinated with Event Partners and Operations Directors to ensure event success. Markets included the UK, EMEA, and North America.