Huttwil, Berne, Switzerland
Analytical and strategic mind. I am a curious person that loves to understand how things work and create actionable insights thereafter. Aimable personality able to create strong cross functional relationships to the benefit of the whole organization. I have a profund understanding of the tobacco business in Switzerland, marketing strategies and marketing mix. In the current position I am creating accurate forecasts by connecting historical data, competitive information, brand strategies and consumer data. in my previous role, whilst working for Winston, the brand grew almost 50% in volume and share. I have been responsible for: - creating annual strategic plans - directing the marketing mix - managing packaging projects this job included working with R&D, legal, B2C Marketing, Agencies, upper management, printing suppliers, demand planners, finance and factory functions.
Analyze big datasets and tell the story in an easily understandable way. Connect consumer data, competitive intelligence and sales figures to create actionable insights. Present findings to management and other, diverse audiences.
Managing the marketing mix of Winston in Switzerland including leading crossfunctional projects with R&D, HQ, Supply Chain functions and higher management.
Executing the marketing mix for camel and lead crossfunctional projects with R&D and supply chain functions.