New York, New York, United States
I’m a search and AI discovery strategist focused on how brands appear across traditional search engines and emerging AI answer platforms. My work sits at the intersection of SEO, AI search visibility, and performance marketing, helping companies understand how they surface in both search results and generative AI answers—and how to improve that visibility. At Tailored Brands (Men’s Wearhouse and Jos. A. Bank), I partner with SEO, e-commerce, site operations, and social teams to translate search and AI visibility insights into actionable marketing strategies. I’m a power user of the Profound AI visibility platform, analyzing prompt-based queries and generative responses to understand how brands are cited and discovered in AI search environments. I also manage large-scale paid search campaigns and use analytics tools like GA4 and Marketing Mix Modeling to optimize performance. Highlights: • Drove 47% YoY incremental revenue growth in Q4 FY25 with only a 4% increase in media spend • Improved ROAS by 41% YoY through search and paid media optimization • Manage $10M+ annual paid search media budget across SEM, Google Shopping, and Performance Max • Analyze brand visibility across AI answer engines to inform SEO and discovery strategies Previously, I worked in music and entertainment marketing where I supported campaigns that generated 600M+ music streams and managed marketing strategy for emerging artists. I’m particularly interested in the future of AI-driven discovery, search evolution, and how brands win visibility in generative answer environments.
• Partner with SEO, site operations, digital e-commerce, and social teams to improve brand visibility across traditional search engines and emerging AI discovery platforms • Power user of the Profound AI visibility platform, monitoring how brands surface across generative AI answer engines • Analyze prompt-based queries and AI-generated responses to evaluate brand citations, competitive presence, and discoverability in AI search environments • Build repeatable workflows with SEO teams to monitor prompts, AI answers, and brand references across generative platforms • Translate AI visibility insights and search performance data into actionable recommendations for SEO, marketing, and e-commerce teams • Manage SEO-informed paid search campaigns including SEM, Google Shopping (PLA), and Performance Max for Jos. A. Bank • Oversee $10M+ annual paid media spend across search and shopping channels • Drove 47% YoY incremental revenue growth and 41% YoY ROAS improvement in Q4 FY25 with only a 4% increase in media spend • Monitor campaign performance using GA4, Marketing Mix Modeling (MMM), and Rithum e-commerce analytics
• Executed digital marketing campaigns across Google Ads, Instagram Ads, and TikTok Ads supporting music releases and audience development • Contributed to campaigns that helped generate 600M+ music streams across digital streaming platforms • Collaborated with artist management teams to develop pre-release and post-release marketing strategies • Analyzed campaign performance and produced weekly reports to guide marketing optimization • Maintained relationships with DSP platforms and social media partners for promotional opportunities including campaigns, interviews, and performances
• Managed day-to-day operations for emerging artists including Yeat, 44 Phantom, Mariah the Scientist, and Ama Lou • Coordinated communication between artists, labels, marketing teams, and external partners • Supported release strategy, marketing initiatives, and artist brand development
• Provide assistance to our founders Michael Persall, Jordan Milber, & Jackie Choi as we launch the first year as Gravity. • Research/assist our weekly/monthly goals for our roster of developing artists and work closely with artists LIFEOFTHOM & Heffy.
• Researched/scouted for unsigned artists, pitched/presented artists to VP & EVP, booked travel for executives, attended showcases, & assisted in daily office duties. • Worked closely with behind the scenes music videos, creative direction, concerts, and recording studio photography for artist Noah North.