Adrian Fernandez

Statistical Data Analyst | Logistics | Digital Marketing

Miami, Florida, United States

About

As a results-driven professional with 5 years of experience in mining logistics, business consulting, digital marketing, and statistics, I bring a unique perspective and a diverse skill set to every role I undertake. Currently, I am an Account Manager, where I manage Amazon media for clients, optimize performance, and develop strategic marketing pitches. My portfolio includes clients with over $600k of monthly spend and $3M in monthly total shipped revenue. I am passionate about leveraging my skills in supply chain management, statistical software, search engine optimization, and PPC and DSP management to drive growth and efficiency. I am fluent in both Spanish and English, and I am always eager to stay up-to-date with the latest industry trends and opportunities.

Experience

  • Marketplaces Specialist at Tinuiti
    Mar 2025 - Present · 1 yr 5 mos

    Achieved 27%+ YoY growth for cross-channel accounts through up to date strategic optimizations focusing on holistic growth rather than single KPIs. Secured Amazon growth using AMC for NTB, path to purchase and LTV analysis among others. Successfully achieved 300%+ lift on sales during tentpole events like Prime Day, ensuring long lasting benefits like organic growth, brand awareness and best seller rank improvement. Spearheaded successful Search and Display campaigns and account optimizations across Amazon, Walmart, Target, Whole Foods Market, and Instacart.

  • Advantage Solutions (3 yrs 1 mo)
    • Account Manager
      Nov 2023 - Feb 2025 · 1 yr 4 mos

      • Manage Amazon media for clients: DSP, search, growth planning, reporting, pacing, optimizations, etc. • Portfolio includes clients with over $600k of monthly spend and $3M monthly total shipped revenue. • Collaborate with team to define and test new strategies to increase B2B total shipped COGS.

    • Account Planner
      Nov 2023 - Nov 2023 · 1 mo

      Built marketing pitch backed by market size and share numbers, to propose incremental spend of over $1M annually; with measurable KPIs to continuously evaluate performance and make necessary adjustments.

    • Digital Marketing Specialist
      Feb 2022 - Nov 2023 · 1 yr 10 mos

      Audit accounts to improve overall performance leading to up to 20% increase in ROAS (MoM).

  • Production Planner at Hanlon Acoustical Ceilings Co. LLC
    Nov 2020 - Feb 2022 · 1 yr 4 mos

  • Tutor at Miles Smart Tutoring INC
    Mar 2020 - Feb 2022 · 2 yrs

    • Conduct review & learning sessions to assist students with projects, homework, and test preparation. • Prepare teaching materials for (among other topics) - calculus, physics, statistics, and economics.

  • Logistics Engineer at Tansmas Intl. S.A
    Dec 2019 - Oct 2020 · 11 mos

    • Using excel, developed a system to keep track of 54 trucks current performance statistics. • Cut down “empty miles” by 600 miles per month reducing costs, time, and production of greenhouse gasses. • Examined the international routes and loads being transported by the company between Chile and Bolivia.